New Skift Research Report: A Deep Dive Into Facebook's Impact on Travel
Skift Take
Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.
Today we are launching the latest report in our Skift Research Reports service, A Deep Dive Into Facebook’s Impact on Travel.
Facebook has become far more than a social network as it continues to expand its reach into everything digital with Instagram, Facebook Messenger, WhatsApp, Oculus and other integrated widgets and apps such as shopping, reviews and mapping functionality. In this report, we look at Facebook’s growing relevance as an advertising and retargeting platform for travel brands, and how Facebook could disrupt the broader online travel ecosystem.
For travel, advertising on Facebook was more about brand awareness. Now hotels and online travel sites have picked
