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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

JetBlue Takes on Other Airlines’ Loyalty Programs With Its TrueBlue Match Offer

We like JetBlue's spunk here.

JetBlue Takes on Other Airlines’ Loyalty Programs With Its TrueBlue Match Offer

Airlines

The Birth of Loyalty: How American Airlines Changed Travel Marketing

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

The Birth of Loyalty: How American Airlines Changed Travel Marketing

Business Travel

Skift Asks: What’s the Best Kind of Loyalty Program for Frequent Travelers?

Traditional loyalty programs are still preferred, but there's a growing segment of users who are looking elsewhere for loyalty that better fits their lifestyles.

Business Travel

Skift Business Traveler: Delta Makes Historic Rewards Change

Skift Business Traveler: Delta Makes Historic Rewards Change

Airlines

The Reasons Why Travel Loyalty Programs Are Going Through Upheaval

Lots of macro issues at work here, as airline and hotel companies rethink their travel loyalty programs. Understand the changes, get our report.

The Reasons Why Travel Loyalty Programs Are Going Through Upheaval

Airlines

New Skift Trends Report: The Reinvention of Airline and Hotel Loyalty Programs

How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

New Skift Trends Report: The Reinvention of Airline and Hotel Loyalty Programs

Airlines

American Airlines Offers VIP Service At More Airports Than Any Other Airline

Lufthansa's Guide Service has an international flair that other VIP services don't: It is offered in 51 languages at Frankfurt and 33 languages at Munich airports. That translates into very personalized service as the airline values some customers much more highly than others.

American Airlines Offers VIP Service At More Airports Than Any Other Airline

Online Travel

TripIt Defies Airlines With Loyalty Tracking For Four AWOL Carriers

TripIt is doing the right thing for its users by coming up with a work-around to track the loyalty programs of airlines that don't want to be tracked by third parties. Delta, United, Southwest and American are still playing hardball.

TripIt Defies Airlines With Loyalty Tracking For Four AWOL Carriers

Airlines

American Airlines and US Airways Begin to Share Lounges and Miles

OK, these baby steps are the easy part in the integration of American Airlines and US Airways. Game on.

American Airlines and US Airways Begin to Share Lounges and Miles

Airlines

American Express Travel Part of $75 Million Settlement With Regulators

American Express call center agents were deceiving travelers and others about the benefits of paying off old debt or the bonus points they'd get when enrolling in certain credit card programs. Not surprising for a credit card company, but shameful nonetheless.