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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.


How much should hotels and airlines use social media for guest profiling?

It is a smart play for travel providers to know as much about their guests as possible. Smarter still to make it look effortless and not so creepy.

Media and PR

PR: American Express brings its Platinum card to New Zealand

Banks are extending popular benefits to new markets: Amex's kiwi foray triples points for grocery purchases and doubles them for gas.


Whoops: Delta quotes frequent fliers higher prices for two weeks

Delta's glitch demonstrates that it is possible for airline pricing to be even less transparent than thought.


Best and worst airlines for miles redeptions

AirBerlin, Virgin Australia, and Soutwest have been flyers' most reliable resources for the past three years and they score high marks again.


FlyerTalk honors awards programs with its first ever FlyerTalk Awards

It's hard to argue that the FT community doesn't approach this task as extreme experts. Hertz sweeps the car rental category world wide, Starwood and Hilton HHonors split the hotel category, and British Airways, American Airlines, and Cathay Pacific divy up the skies.

Online Travel

Groupon tries to encourage local loyalty with new rewards program

The growing yet under threat daily deals site tries to assist business in finding repeat customers by offering additional treats when they return.


The cost of unlimited flying catches up with American Airlines

American Airlines once lured very loyal customers with a $250K all-you-can-fly-in-a-lifetime pass. Then it had second thoughts. Here's how it unraveled.

Online Travel

PR: Expedia customers earned 4.3 billion loyalty points in OTAs first year

As the OTAs try to keep repeat customers, loyalty programs such as Expedia's do give travelers a compelling reason to return.


Opinion: Why don’t frequent fliers have a seat at American Airlines’ bankruptcy table?

Because of its market-leading AAdvantage miles program, American has a solid base of committed customers. For everyone's benefit they need to be given a seat at the negotiating table.