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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Announcements

Skift Business Traveler: Hilton’s HHonors Program Gets Hacked

Grant Martin, Skift | 10 years ago

Announcements

Skift Business Traveler: Delta Changes Its 2016 SkyMiles Program, Customers Lose

Grant Martin, Skift | 10 years ago

Airlines

Airlines Mull How to Measure Loyalty: Points or Dollars?

To switch to revenue-based loyalty programs or not to switch? Many airlines are just doing the math, and anticipating the outcry.

Dennis Schaal, Skift | 10 years ago

Online Travel

Expedia Expands Its Loyalty Program With Branded Credit Cards

The skirmish between Expedia and Orbitz over their respective revamped loyalty programs continues, as Expedia points out that that its VIP program has more hotels, and its points don't expire as quickly.

Dennis Schaal, Skift | 10 years ago

Hotels

Starwood to Award Loyalty Points for Travel Booked on Behalf of Others

Starwood is looking to capture a greater market share of B2B activity, which is growing globally in response to the economic rebound. It's likely that other major brands will respond with some loyalty scheme of their own.

Samantha Shankman, Skift | 10 years ago

Free Read

Partnerships

Business Travelers Are Equally Loyal to Hotel and Airline Points Programs

The majority of frequent business travelers uphold hotel status as equal or more valuable to airline status. In fact, wealthier hard-core travelers prefer hotel status overwhelmingly.

American Express + Skift | 10 years ago

Hotels

Hotels Need to Rework Loyalty Programs to Capture Millennials

Mobile devices and on-demand services from Uber to Seamless are creating a generation more accustomed to instant gratification then the satisfaction of working for reward, and the trend has very real implications for hotels looking to gain millennial travelers' loyalty from a young age.

Samantha Shankman, Skift | 10 years ago

Hotels

Voyat Raises $1.8 Million in Funding to Turn Guest Loyalty Into Revenue

There is more technical innovation occurring in the hospitality sector than in any other part of the travel industry, and that oftens gives hotels the tools to turn guest data into revenue.

Samantha Shankman, Skift | 10 years ago

Hotels

Hilton Worldwide Gives Guests the Freedom to Select Their Own Rooms

Hilton Worldwide's room-selection initiative is vindication for fading startup Room77, which sought to get hotels to adapt the feature, but met resistance. Guests will want additional room intelligence, including images, ratings and amenity information.

Dennis Schaal, Skift | 10 years ago

Online Travel

CheapTickets Relaunches With Loyalty Rewards That Expire Quickly

If greed is good in the movies, cheap is good at CheapTickets, which is seeking to target extremely price-focused consumers. Whether its rates will be cheaper than those on Orbitz is another question.

Dennis Schaal, Skift | 10 years ago