JetBlue Takes on Other Airlines’ Loyalty Programs With Its TrueBlue Match Offer

JetBlue, the New York-based low cost air carrier, today announced a status-match promotion aimed at members of competing carriers' loyalty programs. Members holding higher-tiered status in Alaska, American, Delta, Southwest, United and US Airways can now sign up for equal status on JetBlue that's good through the duration of 2014. That elite "Mosiac" status can be extended until the end of 2015 with further "challenge" qualifying flights. Full details can be