The Birth of Loyalty: How American Airlines Changed Travel Marketing
Photo Credit: An AAdvantage-branded card from American Airlines and Citibank. American Airlines
Skift Take
While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.
Recently we launched a new report in our Skift Trends Reports series, "The Reinvention of Airline and Hotel Loyalty Programs," about how marketers can capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future. Below is an extract. Get the full report to get full understanding.
American Airlines didn’t set out to invent the loyalty marketing playbook when they launched the AAdvantage program in
