Articles tagged “icelandair”

Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.

It's been said that airports are the doorways to a destination and that's nowhere more true than in Iceland where the number of first-time visitors and transfer passengers are skyrocketing, giving the airport the opportunity to welcome and woo tourists.

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.

Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.

This is a delicate balancing act: the Icelandair CEO, while working with the govt. to promote tourism, is also lobbying against its imposed aviation taxes.

American and European tourists have been flocking to Iceland since 2010 and this summer was no exception with air passengers arrivals up nine percent and growth predicted to continue through the end of the year.