Skift Take

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.

Iceland’s flag carrier Icelandair released a new safety video this week that doubles as a tourism ad for the increasingly popular destination. The video espouses the usual safety warnings, but uses the country’s remarkable scenery as a backdrop for the directions.

Elements of the plane are drawn on bright blue sky as an actress simultaneously partakes in adventure sports and safety protocol. For example, the video compares emergency lighting to the northern lights and likens the brace position to waking up after a shoreside nap.

The video was filmed in locations around the country including natural hot spots like Thkgil canyon, Fjadrargljufur gorge, Thorsmork National Park and Eyjafjoll. It was written and produced by Islenska Ad Agency and directed by Pegasus.

Icelandair currently flies between Reyjkavik and Boston, New York-JFK, Washington, D.C., Seattle, Denver, Toronto and Edmonton. Icelandair allows passengers to stopover in Iceland for up to seven nights at no additional airfare.


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Tags: iceland, icelandair, videos

Photo credit: Emergency lighting is compared to the northern lights in Icelandair's new safety video. Icelandiar / YouTube

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