As the busy holiday travel season comes to an end, travel companies are looking for new ways to engage costumers and inspire new trips. British Airways does a solid job of this by creating an ad that focuses on short weekend trips while Air France takes another approach by thanking flyers and wishing them a happy new year. Ads from Disney parks and Icelandair round out this list of newly released 2014 ads.


British Airways‘ new ad uses a young couple’s travels to highlight the airline’s mobile app, “Holiday Finder” tool, and online deposits. Images of the couple’s spontaneous trips inspire wanderlust and the tools make it seem impossibly easy to take a jaunt to New York or Dubrovnik.

Icelandair‘s first ad of 2014 is an adorable assembling of children dressed up as the airlines’ different destinations. As the Statue of Liberty, a London telephone booth, and Dutch townhouse sign, a young girl in a cardboard plane is lifted into the sky.

Disney kickstarts the new year with a video that makes an argument for how magical its parks are during the holidays. The ad shows children traveling around the world picking up friends as “It’s a Small World” plays in the background. By targeting kids, Disney shows that it’s never to early to start advertising for the next holiday season.

Air France uploaded a video wishing its customers a happy new year only hours after the ball dropped on 2014. Viewers must tap into their inner AV geek to enjoy the clip that shows jets dancing, or moving around one another, on the runway.


The Daily Newsletter

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Tags: british airways, icelandair, marketing, skiftadsweek

Photo credit: British Airways' new ad features a young couple that uses the airline's tools to book quick trips worldwide. British Airways / YouTube

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