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Airlines
If Indigo Partners isn't willing to invest, we're betting that things don't look pretty at Wow Air. Will the struggling carrier survive?
Patrick Whyte, Skift | 5 years ago
This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We'll have to wait and see whether one is better than two.
Iceland should be a good air market right now. But increased competitive capacity is putting major pressure on Icelandair. The carrier's new CEO is going to have to find a way to get the airline back on track.
Brian Sumers, Skift | 6 years ago
If they can't beat the online travel companies, airlines might as well try to copy those companies' slickest moves. A couple of carriers are testing the display of flights on rival airlines in an attempt to prevent consumers from clicking away to shop elsewhere.
Sean O'Neill, Skift | 6 years ago
Online Travel
Airlines are using new channels, such as Facebook chat and other airlines' websites, to sell their seats and other products. Some are turning to startups for help, rather than rely only on establishment vendors.
Sean O'Neill, Skift | 7 years ago
If Iceland wants to do a better job spreading its massive influx of visitors around the country, it's going to need to more than one domestic flight out of Keflavik.
Kristjan Sigurjonsson, Skift | 7 years ago
Kudos to Icelandair for trying something new. But since the Facebook Messenger platform is clunky, most travelers should probably stick with the airline's website.
Brian Sumers, Skift | 8 years ago
Deal seekers, rejoice. New Yorkers now have a new cheap way to reach Europe. But don't expect it to be comfortable.
Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.
Marisa Garcia, Skift | 8 years ago
SkiftX
Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.
Samantha Shankman, Skift | 9 years ago
