Ragnhildur Sigurdardottir and Nick Rigillo, Bloomberg
Blessing in disguise in terms of addressing overtourism? Or a terrible blow to Iceland's economy? We'll have to wait and see just how the loss of Wow Air will play out in the country.
11 months ago
Patrick Whyte, Skift
It's the end of the road for Wow Air. But what does its failure mean for Iceland's aviation and tourism industries?
11 months ago
Patrick Whyte, Skift
If Indigo Partners isn't willing to invest, we're betting that things don't look pretty at Wow Air. Will the struggling carrier survive?
11 months ago
Ragnhildur Sigurdardottir and Benjamin Katz, Bloomberg
Only two months ago Wow Air was talking optimistically about an initial public offering. Since then, a profit warning and other bad publicity led many consumers to abandon buying tickets on the carrier. The collapse of low-cost rival Primera made creditors tougher, too.
1 year ago
Patrick Whyte, Skift
This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We'll have to wait and see whether one is better than two.
1 year ago
Ragnhildur Sigurdardottir and Nick Rigillo, Bloomberg
Although Icelandair and Wow Air are facing new challenges, it would be difficult to conclude that the country's overtourism problems are behind it. Maybe this could be an opportunity for Iceland tourism to pause, and consider next steps.
1 year ago
Brian Sumers, Skift
Iceland should be a good air market right now. But increased competitive capacity is putting major pressure on Icelandair. The carrier's new CEO is going to have to find a way to get the airline back on track.
1 year ago
Sean O'Neill, Skift
If they can't beat the online travel companies, airlines might as well try to copy those companies' slickest moves. A couple of carriers are testing the display of flights on rival airlines in an attempt to prevent consumers from clicking away to shop elsewhere.
2 years ago
Ragnhildur Sigurdardottir, Bloomberg
When the U.S. military built Keflavik airport in the middle of World War Two, nobody would have thought that Iceland would go on to become a major tourist destination. Expanding it therefore makes sense, but the country also needs to consider how other parts of the island will cope with millions more visitors.
2 years ago
Sean O'Neill, Skift
Airlines are using new channels, such as Facebook chat and other airlines' websites, to sell their seats and other products. Some are turning to startups for help, rather than rely only on establishment vendors.
3 years ago
Nikki Ekstein, Bloomberg
Icelandair's stopover policies helped put Iceland tourism on the map but some copycats such as Finnair, Qantas, Copa and Emirates have failed to leverage the gains or made the stopovers too difficult for flyers to take advantage of.
3 years ago
Kristjan Sigurjonsson, Skift
If Iceland wants to do a better job spreading its massive influx of visitors around the country, it's going to need to more than one domestic flight out of Keflavik.
3 years ago
