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Articles tagged “dmos”

Tourism

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.

Rosie Spinks, Skift | 5 years ago

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism
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Tourism

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

Guam Visitors Bureau + Skift | 5 years ago

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth
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Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Brand USA + Skift | 5 years ago

Skift Survey: The Future of Destination Storytelling

Business Travel

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

Maria Lenhart, Skift | 5 years ago

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Tourism

New Visit Florida CEO Comes Straight From Political Arena

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

Hannah Sampson, Skift | 5 years ago

New Visit Florida CEO Comes Straight From Political Arena

Tourism

These Destinations Did Well Despite U.S. International Tourism Slump

Many U.S. destinations have blamed the president and strong U.S. dollar for the visitor slump during the past year. But might the impact have been softened if U.S. tourism had a cabinet slot to supplement the efforts of Brand USA? Many other countries have had such representation for decades.

Dan Peltier, Skift | 6 years ago

These Destinations Did Well Despite U.S. International Tourism Slump

Overtourism

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Tourism boards are stuck between a rock and a hard place on a lot of issues and particularly with Airbnb. Destination marketers understand that many travelers prefer Airbnb while their hotel partners definitely do not. We'll be watching to see how both sides attempt to bridge the gap in 2018.

Dan Peltier, Skift | 6 years ago

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Tourism

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

Dan Peltier, Skift | 7 years ago

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Tourism

Tourism Boards Team Up to Attract High-Yield International Visitors

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

Laura Powell, Skift | 7 years ago

Tourism Boards Team Up to Attract High-Yield International Visitors

Tourism

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

Dan Peltier, Skift | 7 years ago