What does the future of storytelling and content marketing look like for destinations, hotels, and other sectors tasked with driving tourism efforts?

As tourism marketers rethink how they motivate potential visitors and differentiate their destination, storytelling through video, articles, podcasts, and integrated media formats shared across traditional and digital channels has never been more important. But what makes a great story? How do you keep audiences engaged? What defines success?

That’s what we’re looking to uncover in the 2019 Destination Storytelling Survey.

Take this brief survey to let us know about the current state of destination storytelling and what’s top of mind for the future. This survey will take less than 10 minutes to complete and the anonymous data gathered will be published in an upcoming project from Skift and Brand USA.


This content was created collaboratively by Brand USA and Skift’s branded content studio SkiftX.