Articles tagged “dmos”

What Destination Marketers Can Learn from Airbnb’s China Strategy

What Destination Marketers Can Learn from Airbnb’s China Strategy

Jing Travel

China is on track to be Airbnb's top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant's take-charge strategy, which is key for staying power in this fiercely competitive sector.

2 weeks ago

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How Destinations Are Redefining Themselves for the Decade Ahead

How Destinations Are Redefining Themselves for the Decade Ahead

Coraggio Group + Skift

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

1 month ago

Fight to Save U.S. Tourism Marketing Dollars Tracks Politicians’ Threats

Fight to Save U.S. Tourism Marketing Dollars Tracks Politicians’ Threats

Rosie Spinks, Skift

The fight to protect destination marketing organizations from losing their funding has always been political — but the tactics used are getting more sophisticated than you might think.

4 months ago

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Rosie Spinks, Skift

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

4 months ago

The Paradox of Taxing Travelers for Overtourism

The Paradox of Taxing Travelers for Overtourism

Rosie Spinks, Skift

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

4 months ago

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Laura Powell, Skift

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

5 months ago

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’

Dennis Schaal, Skift

The fact that Puerto Rico's governor dragged out his resignation in such painstaking fashion didn't help the island's tourism prospects. Now it's back to business for the island's hotels, meetings venues, and attractions. It's tough to take a punch in the gut, though, just when you got up off the mat.

5 months ago

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Rosie Spinks, Skift

Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.

5 months ago

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After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

Guam Visitors Bureau + Skift

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

6 months ago

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

7 months ago

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Maria Lenhart, Skift

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

10 months ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

11 months ago