Articles tagged “dmos”

Tourism

America’s Best-Paid Tourism Marketers

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

America’s Best-Paid Tourism Marketers

Tourism

Inside Chicago’s New Neighborhood Travel Show

“The 77” video campaign is one way Choose Chicago is encouraging inclusive community tourism. And it’s a tasty one.

Inside Chicago’s New Neighborhood Travel Show

Tourism

U.S. City Tourism Boards Want Suburban Visitors Back

Today's edition of Skift's daily podcast looks closer at tourism marketing in top U.S. cities, Amazon's AI customer service tools, and Booking.com's new AI trip planner.

U.S. City Tourism Boards Want Suburban Visitors Back

Tourism

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Skift Meetings

Boston Rebrand Funded by New Tourism Marketing District

The Greater Boston Convention & Visitors Bureau has a new name: Meet Boston. Along with a the brand refresh comes a new campaign centered on diversity, while keeping the city's rich history in focus.

Boston Rebrand Funded by New Tourism Marketing District

Tourism

5 Destinations Transforming U.S. Tourism

Today’s edition of Skift’s daily podcast looks at new tourism strategies in the U.S., American Air's attempt to address debt, and the UAE's upward forecast.

5 Destinations Transforming U.S. Tourism

Overtourism

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Tourism

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows