Articles tagged “dmos”

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After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

Guam Visitors Bureau + Skift

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

1 week ago

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

3 weeks ago

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Maria Lenhart, Skift

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

4 months ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

5 months ago

These Destinations Did Well Despite U.S. International Tourism Slump

These Destinations Did Well Despite U.S. International Tourism Slump

Dan Peltier, Skift

Many U.S. destinations have blamed the president and strong U.S. dollar for the visitor slump during the past year. But might the impact have been softened if U.S. tourism had a cabinet slot to supplement the efforts of Brand USA? Many other countries have had such representation for decades.

1 year ago

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Dan Peltier, Skift

Tourism boards are stuck between a rock and a hard place on a lot of issues and particularly with Airbnb. Destination marketers understand that many travelers prefer Airbnb while their hotel partners definitely do not. We'll be watching to see how both sides attempt to bridge the gap in 2018.

1 year ago

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Grant Schulte, Associated Press

One of the first items on the agenda for the Nebraska Tourism Commission should be to convince local politicians to not take funds from the state's lodging tax fund if Nebraska has hopes for its tourism industry.

2 years ago

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Dan Peltier, Skift

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

2 years ago

Tourism Boards Team Up to Attract High-Yield International Visitors

Tourism Boards Team Up to Attract High-Yield International Visitors

Laura Powell, Skift

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

2 years ago

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Dan Peltier, Skift

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

2 years ago

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Sunil Jagtiani, Bloomberg

Thailand's Kobkarn Wattanavrangkul is in the vanguard among the world's tourism ministers for shunning targets for visitor numbers and switching to a focus on boosting daily spending and length of stay. An end to tourism stunts (like plastic surgery contests) will be welcome, too.

2 years ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

2 years ago