Articles tagged “dmos”

Overtourism

Tourism’s Carbon Emissions in 25 Countries: New Skift Research

The emission rate for tourism-related activities will not slow down by default. The implications of carbon emissions are apparent and concerted action is required from all stakeholders to reduce the carbon footprint of tourism at a faster pace.

Tourism’s Carbon Emissions in 25 Countries: New Skift Research

Overtourism

How Deep Is Tourism’s Carbon Footprint? New Skift Research

Airlines, cruise lines and even hotels have all been measured for their impacts on the environment. But destinations themselves are hurting the environment as well. Find out which ones, and how extensive the problem, in our first-of-its-kind report.

How Deep Is Tourism’s Carbon Footprint? New Skift Research

Tourism

Stress Test for Destination Marketing Could Lead to Strategy Changes

A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.

Stress Test for Destination Marketing Could Lead to Strategy Changes

Tourism

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood

Florida's tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It's a whole new tourism marketing frontier. Action!

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood
Free Read

Tourism

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery

Tourism

The Top-Down Diversity Push That U.S. Tourism Desperately Needs Is Here

The first full-time, diversity-focused organization for U.S. travel launched this week as destination marketers, trade groups and publicists are also collaborating on solutions to equity, diversity and inclusion barriers in tourism. It’s long and shamefully overdue — but promising, since change begins from the C-suites down.

The Top-Down Diversity Push That U.S. Tourism Desperately Needs Is Here

Tourism

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Tourism

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Destination marketers first faced the challenge of finding the right tone in the midst of a pandemic — now they have to figure out how to push their carefully calibrated messaging with drastically reduced resources.

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Coronavirus

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

Tourism

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

Tourism

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns

Tourism marketers can't run their campaigns as usual right now. But that doesn't mean they can't do anything. The challenge lies in finding the right tone — and the right timing.

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns