Articles tagged “dmos”

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

3 days ago

Visit Florida Hires New CEO and Pays $73,000 to Outgoing Leader after Pitbull Controversy

Visit Florida Hires New CEO and Pays $73,000 to Outgoing Leader after Pitbull Controversy

Gary Fineout, Associated Press

Visit Florida is facing pressure from state legislators to justify its very existence. The governor's pick of a new Visit Florida CEO who has zero tourism experience signals that fiscal controls will trump creativity in marketing the state to visitors.

1 week ago

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

Greg Oates, Skift

The Ferguson violence in 2014 rightly highlighted St. Louis' deep problems with systematic racism. While this is certainly no cure for that, the city's new coalition of tourism and business interests should inspire other cities to develop stronger public-private partnerships that benefit both visitors and their local communities.

4 months ago

Visit St. Pete Clearwater Spends $2.5 Million on Marketing Campaign

Visit St. Pete Clearwater Spends $2.5 Million on Marketing Campaign

Associated Press

Visit St. Pete/Clearwater spent $2.5 million on an advertising campaign to entice winter-weary northerners to vacation in this Florida destination. The tourism board could afford to get very creative in its creative to spur visitations.

10 months ago

Visit Philadelphia Rocked by Employee Embezzlement Scandal

Visit Philadelphia Rocked by Employee Embezzlement Scandal

Associated Press

We've always been impressed both by Visit Philly's work and its results. We suspect the contentious relationship between it and the city's convention bureau — and a desire to keep failings secret lest the latter use it as leverage — had something to do with the poor solution to the problem.

10 months ago

TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

Greg Oates, Skift

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

11 months ago

Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee

Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee

Greg Oates, Skift

Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.

12 months ago

Travel Marketers Embrace Virtual Reality as the Next Big Thing

Travel Marketers Embrace Virtual Reality as the Next Big Thing

Beth J. Harpaz, Associated Press

Expect most brands to explore virtual reality marketing if consumers come to embrace the new, and expensive, media format.

1 year ago

Tourism Bureaus Rallied Around Next-Gen Strategy – 25 Moments in 2015

Tourism Bureaus Rallied Around Next-Gen Strategy – 25 Moments in 2015

Skift

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

1 year ago

Skift MeetingsIQ: Zurich and Germany CEOs, IHG Incentives, Rise of Dubai and Qatar

Skift MeetingsIQ: Zurich and Germany CEOs, IHG Incentives, Rise of Dubai and Qatar

Greg Oates, Skift

European tourism bureaus and hotels are leading the meetings industry this week in terms of thought leadership around smarter cities and the rise of incentive travel bookings.

1 year ago

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Greg Oates, Skift

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

1 year ago

Video: Dubai and the Future of City Branding

Video: Dubai and the Future of City Branding

Jason Clampet, Skift

Dubai knows it can't rely solely upon people spending silly money, it needs to diversify the experiences available to visitors.

1 year ago