Articles tagged “dmos”

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Tourism Board Engagement With Airbnb Is Not One-Size Fits All

Dan Peltier, Skift

Tourism boards are stuck between a rock and a hard place on a lot of issues and particularly with Airbnb. Destination marketers understand that many travelers prefer Airbnb while their hotel partners definitely do not. We'll be watching to see how both sides attempt to bridge the gap in 2018.

3 weeks ago

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Grant Schulte, Associated Press

One of the first items on the agenda for the Nebraska Tourism Commission should be to convince local politicians to not take funds from the state's lodging tax fund if Nebraska has hopes for its tourism industry.

3 months ago

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Dan Peltier, Skift

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

3 months ago

Tourism Boards Team Up to Attract High-Yield International Visitors

Tourism Boards Team Up to Attract High-Yield International Visitors

Laura Powell, Skift

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

4 months ago

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Dan Peltier, Skift

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

6 months ago

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Sunil Jagtiani, Bloomberg

Thailand's Kobkarn Wattanavrangkul is in the vanguard among the world's tourism ministers for shunning targets for visitor numbers and switching to a focus on boosting daily spending and length of stay. An end to tourism stunts (like plastic surgery contests) will be welcome, too.

6 months ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

9 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

9 months ago

New Skift Research Report: The State of Destination Marketing 2017

New Skift Research Report: The State of Destination Marketing 2017

Luke Bujarski, Skift

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

9 months ago

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Dan Peltier, Skift

Many tourism boards across the U.S. are closely watching what happens with Visit Florida's funding as CFO Hefren works to instill confidence that the organization will be more diligent with its finances.

10 months ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Dan Peltier, Skift

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

11 months ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

1 year ago