Articles tagged “dmos”

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Dan Peltier, Skift

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

1 week ago

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Thailand Switches Tourism Strategy to Drive Longer Stays and More Spending

Sunil Jagtiani, Bloomberg

Thailand's Kobkarn Wattanavrangkul is in the vanguard among the world's tourism ministers for shunning targets for visitor numbers and switching to a focus on boosting daily spending and length of stay. An end to tourism stunts (like plastic surgery contests) will be welcome, too.

1 week ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

3 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

3 months ago

New Research Report: The State of Destination Marketing 2017

New Research Report: The State of Destination Marketing 2017

Luke Bujarski, Skift

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

3 months ago

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Dan Peltier, Skift

Many tourism boards across the U.S. are closely watching what happens with Visit Florida's funding as CFO Hefren works to instill confidence that the organization will be more diligent with its finances.

4 months ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Dan Peltier, Skift

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

6 months ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

6 months ago

Visit Florida Hires New CEO and Pays $73,000 to Outgoing Leader after Pitbull Controversy

Visit Florida Hires New CEO and Pays $73,000 to Outgoing Leader after Pitbull Controversy

Gary Fineout, Associated Press

Visit Florida is facing pressure from state legislators to justify its very existence. The governor's pick of a new Visit Florida CEO who has zero tourism experience signals that fiscal controls will trump creativity in marketing the state to visitors.

7 months ago

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

Greg Oates, Skift

The Ferguson violence in 2014 rightly highlighted St. Louis' deep problems with systematic racism. While this is certainly no cure for that, the city's new coalition of tourism and business interests should inspire other cities to develop stronger public-private partnerships that benefit both visitors and their local communities.

11 months ago

Visit St. Pete Clearwater Spends $2.5 Million on Marketing Campaign

Visit St. Pete Clearwater Spends $2.5 Million on Marketing Campaign

Associated Press

Visit St. Pete/Clearwater spent $2.5 million on an advertising campaign to entice winter-weary northerners to vacation in this Florida destination. The tourism board could afford to get very creative in its creative to spur visitations.

1 year ago

Visit Philadelphia Rocked by Employee Embezzlement Scandal

Visit Philadelphia Rocked by Employee Embezzlement Scandal

Associated Press

We've always been impressed both by Visit Philly's work and its results. We suspect the contentious relationship between it and the city's convention bureau — and a desire to keep failings secret lest the latter use it as leverage — had something to do with the poor solution to the problem.

1 year ago