Page 6

Articles tagged “dmos”

Tourism

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

Dan Peltier, Skift | 7 years ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Media and PR

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Dave Montali, Skift | 7 years ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Tourism

New Skift Research Report: The State of Destination Marketing 2017

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

Luke Bujarski, Skift | 7 years ago

New Skift Research Report: The State of Destination Marketing 2017

Tourism

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Many tourism boards across the U.S. are closely watching what happens with Visit Florida's funding as CFO Hefren works to instill confidence that the organization will be more diligent with its finances.

Dan Peltier, Skift | 7 years ago

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Tourism

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

Dan Peltier, Skift | 7 years ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Tourism

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

Dan Peltier, Skift | 7 years ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Tourism

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

The Ferguson violence in 2014 rightly highlighted St. Louis' deep problems with systematic racism. While this is certainly no cure for that, the city's new coalition of tourism and business interests should inspire other cities to develop stronger public-private partnerships that benefit both visitors and their local communities.

Greg Oates, Skift | 8 years ago

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

Online Travel

TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

Greg Oates, Skift | 8 years ago

TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

Tourism

Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee

Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.

Greg Oates, Skift | 8 years ago

Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee

Media and PR

Travel Marketers Embrace Virtual Reality as the Next Big Thing

Expect most brands to explore virtual reality marketing if consumers come to embrace the new, and expensive, media format.

Beth J. Harpaz, Associated Press | 8 years ago

Travel Marketers Embrace Virtual Reality as the Next Big Thing