New Visit Florida CEO Comes Straight From Political Arena


Skift Take

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

Visit Florida has its newest president and CEO: Dana Young, a former state senator who narrowly lost her 2018 re-election bid. On Monday, the tourism marketing corporation's board of directors voted unanimously in favor of the Tampa Republican, who also served for six years in the Florida House of Representatives. Governor-elect Ron DeSantis, who will be sworn in Tuesday, nominated Young late last week. Young, who starts Wednesday, will be the first woman to serve as head of Visit Florida and the first former state elected official in the role. She will be paid $175,000 a year, the same as her predecessor. Board members cited Youn