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Articles tagged “dmos”

Tourism

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Destination marketers first faced the challenge of finding the right tone in the midst of a pandemic — now they have to figure out how to push their carefully calibrated messaging with drastically reduced resources.

Rosie Spinks, Skift | 4 years ago

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Coronavirus

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

Rosie Spinks, Skift | 4 years ago

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

Tourism

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

Rosie Spinks, Skift | 4 years ago

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

Tourism

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns

Tourism marketers can't run their campaigns as usual right now. But that doesn't mean they can't do anything. The challenge lies in finding the right tone — and the right timing.

Rosie Spinks, Skift | 4 years ago

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns
Free Read

Tourism

How Destinations Are Redefining Themselves for the Decade Ahead

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

Coraggio Group + Skift | 4 years ago

How Destinations Are Redefining Themselves for the Decade Ahead

Tourism

Fight to Save U.S. Tourism Marketing Dollars Tracks Politicians’ Threats

The fight to protect destination marketing organizations from losing their funding has always been political — but the tactics used are getting more sophisticated than you might think.

Rosie Spinks, Skift | 5 years ago

Fight to Save U.S. Tourism Marketing Dollars Tracks Politicians’ Threats

Tourism

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

Rosie Spinks, Skift | 5 years ago

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Tourism

The Paradox of Taxing Travelers for Overtourism

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

Rosie Spinks, Skift | 5 years ago

The Paradox of Taxing Travelers for Overtourism

Tourism

Bridging the Disconnect Between Destination Marketers and Communities They Serve

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

Laura Powell, Skift | 5 years ago

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Tourism

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’

The fact that Puerto Rico's governor dragged out his resignation in such painstaking fashion didn't help the island's tourism prospects. Now it's back to business for the island's hotels, meetings venues, and attractions. It's tough to take a punch in the gut, though, just when you got up off the mat.

Dennis Schaal, Skift | 5 years ago

Puerto Rico Tourism Boss Calls Governor’s Resignation a ‘Turning Point’