Articles tagged “digital advertising”

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Sean O'Neill, Skift

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

1 week ago

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New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Sojern + Skift

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

2 weeks ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

2 months ago

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Danni Santana, Skift

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

3 months ago

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sean O'Neill, Skift

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

10 months ago

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

11 months ago

New Research Report: Digital Advertising Trends in Travel 2018

New Research Report: Digital Advertising Trends in Travel 2018

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.

11 months ago

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CEO Interview: The Need for Transparency in Travel Search Advertising

CEO Interview: The Need for Transparency in Travel Search Advertising

MediaAlpha + Skift

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

1 year ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

2 years ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

2 years ago