Articles tagged “digital advertising”

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Online Travel

Online Travel’s Localization Quandary

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

Online Travel’s Localization Quandary

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Online Travel

New Guide: How to Generate More Bookings with Google Hotel Ads

As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.

New Guide: How to Generate More Bookings with Google Hotel Ads

Online Travel

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Hotel Marketers Prepare for the Death of Tracking Cookies

Coronavirus

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

U.S. Travel Ad Spending Plunges 90 Percent in March

Tourism

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing