Articles tagged “digital advertising”

Tour Operators

Las Vegas Sphere: Launch Costs Eclipse Revenues in High-Stakes Gamble

The Sphere, headlined by iconic Irish rock band U2, is quite the spectacle. But whether it will be a profitable spectacle isn't in the cards yet.

Selene Brophy | 4 weeks ago

Las Vegas Sphere: Launch Costs Eclipse Revenues in High-Stakes Gamble

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Saniya Zanpure | 5 months ago

Effective Hotel Marketing in the Digital Age: New Skift Research

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 6 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

Online Travel

Airbnb Widened Marketing Edge Against Rivals in 2022

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Dennis Schaal | 9 months ago

Airbnb Widened Marketing Edge Against Rivals in 2022
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Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Amazon Ads + Skift | 1 year ago

Why is Streaming TV Important for Travel Advertisers?

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

Sean O'Neill, Skift | 2 years ago

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Online Travel

Online Travel’s Localization Quandary

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

Dennis Schaal, Skift | 2 years ago

Online Travel’s Localization Quandary

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang | 2 years ago

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research
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Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Sojern + Skift | 2 years ago

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns