Articles tagged “digital advertising”

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Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group Media Solutions + Skift

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

3 weeks ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Hotel Marketers Prepare for the Death of Tracking Cookies

Sean O'Neill, Skift

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

4 weeks ago

U.S. Travel Ad Spending Plunges 90 Percent in March

U.S. Travel Ad Spending Plunges 90 Percent in March

Sean O'Neill, Skift

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

3 months ago

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Raini Hamdi, Skift

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

9 months ago

Skiftx Original
Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

SkiftX

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

9 months ago

Skiftx Original
Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

SkiftX

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

9 months ago

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Sean O'Neill, Skift

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

10 months ago

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New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Sojern + Skift

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

10 months ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

12 months ago

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Danni Santana, Skift

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

1 year ago

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sean O'Neill, Skift

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

2 years ago

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

2 years ago