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Articles tagged “digital advertising”

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Online Travel

CEO Interview: The Need for Transparency in Travel Search Advertising

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

MediaAlpha + Skift | 6 years ago

CEO Interview: The Need for Transparency in Travel Search Advertising

SkiftX

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

Sean O'Neill, Skift | 6 years ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

SkiftX

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

Jeremy Kressmann, Skift | 7 years ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week