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Articles tagged “digital advertising”

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns
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SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Rokt + Skift | 3 years ago

Skift Summit Video: Navigating What’s Next for OTA Marketing
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Online Travel

Destination Ads: New Guide Helps Hotels Maximize Advertising in Recovery

DerbySoft released a Destination Ads Guide through the Marketing Services side of the travel tech company. This guide is designed to help travel industry operators boost visibility and harness fresh market demands in the recovery phase of the pandemic.

DerbySoft + Skift | 3 years ago

Destination Ads: New Guide Helps Hotels Maximize Advertising in Recovery

Online Travel

New Guide: How to Generate More Bookings with Google Hotel Ads

As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.

Skift | 3 years ago

New Guide: How to Generate More Bookings with Google Hotel Ads

Online Travel

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

Sean O'Neill, Skift | 3 years ago

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On
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Online Travel

Skift Global Forum Video: How Personalized Messaging is Driving Loyalty in 2021 and Beyond

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

Criteo + Skift | 4 years ago

Skift Global Forum Video: How Personalized Messaging is Driving Loyalty in 2021 and Beyond
Free Read

SkiftX

Evolving the Online Travel Advertising Playbook for a New Era

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

Criteo + Skift | 4 years ago

Evolving the Online Travel Advertising Playbook for a New Era
Free Read

Media and PR

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

Expedia Group Media Solutions + Skift | 4 years ago

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 4 years ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Coronavirus

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

Sean O'Neill, Skift | 4 years ago

U.S. Travel Ad Spending Plunges 90 Percent in March