Skift Take

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Skift Pro subscribers exclusive extract from the latest Skift Research report. Get the full report here to stay ahead of this trend.

When the pandemic started and travel was immediately put on pause last year, marketing budget was among the first to undergo drastic reduction in travel companies around the world. Skift Research conducted a survey in late April last year to gauge the damage to the marketing team