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Articles tagged “content marketing”

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Media and PR

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

New Research: The Habits and Behaviors of U.S. and Canadian Travelers
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Media and PR

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey
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Online Travel

Step by Step: Creating a Destination Guidebook Using User-Generated Content

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

Step by Step: Creating a Destination Guidebook Using User-Generated Content
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Tourism

Free eBook: 22 Creative Destination Marketing Campaigns

They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.

Free eBook: 22 Creative Destination Marketing Campaigns

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Why Travel Brands Need To Go Deeper On Content Strategy

SkiftX

Building a Mobile Path to Purchase — Digital Marketing News This Week

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

Building a Mobile Path to Purchase — Digital Marketing News This Week

Hotels

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

SkiftX

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

SkiftX

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

The Airline Industry’s Tech Problem — Digital Marketing News This Week

SkiftX

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week