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Digital media today is huge, however, it’s undeniable that people still love the feel of something solid in their hands. Printed collateral has the unique advantage of developing a deeper, more meaningful interaction with consumers—particularly if it is well-designed and feels authentic.

With the breadth of organic destination content posted by both visitors and locals to social media on a daily basis, there’s no reason travel brands shouldn’t capitalize on existing, authentic, and up-to-date photos to demonstrate a destination’s unique appeal.

Skift’s partner CrowdRiff put together an easy to follow step-by-step guide to creating a destination guidebook with user-generated content, from concept to execution. The guide includes more information about how to tap into the visuals posted to social media as the underpinning for printed collateral—giving destination marketers and consumers the best of both worlds.

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This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.