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Articles tagged “content marketing”

SkiftX

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

Jeremy Kressmann, Skift | 7 years ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Hotels

Marriott Created Its Own Snapchat TV Show

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

Deanna Ting, Skift | 7 years ago

Marriott Created Its Own Snapchat TV Show

SkiftX

How Will the Travel Industry Use AI? — Digital Marketing News This Week

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

Jeremy Kressmann, Skift | 7 years ago

How Will the Travel Industry Use AI? — Digital Marketing News This Week

Media and PR

Content Marketing in Travel Has Moved From Niche to Mainstream

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

Dave Montali, Skift | 7 years ago

Content Marketing in Travel Has Moved From Niche to Mainstream

SkiftX

Effective Outreach in China — Digital Marketing News This Week

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

Jeremy Kressmann, Skift | 7 years ago

Effective Outreach in China — Digital Marketing News This Week

Media and PR

How Travel Marketers Are Measuring Content Marketing Success

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

Dave Montali, Skift | 7 years ago

How Travel Marketers Are Measuring Content Marketing Success

SkiftX

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Travel brands need to check that their digital effort is in sync with their offline service.

Jeremy Kressmann, Skift | 7 years ago

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Media and PR

New Skift Research Report: The State of Content Marketing in Travel 2017

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

Luke Bujarski, Skift | 7 years ago

New Skift Research Report: The State of Content Marketing in Travel 2017

Media and PR

Measuring the Value of Location Data — Digital Marketing News This Week

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

Jeremy Kressman, Skift | 7 years ago

Measuring the Value of Location Data — Digital Marketing News This Week

Online Travel

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

Airbnb tends to get most of the credit when consumers talk about "alternative accommodation." But ultimately it may be efforts undertaken by online travel agencies like Expedia and Priceline that truly bring short-term and whole-home rentals into the travel mainstream.

Jeremy Kressmann, Skift | 7 years ago

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week