Facebook and Google’s Travel Ad War — Digital Marketing News This Week
Skift Take
Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.
As more of travel marketers' advertising budgets shift from traditional advertising into the digital realm, a growing "war" is brewing between two of the digital ad world's top competitors, Google and Facebook.
Google may have the upper hand for now, with the company continuing to rake in huge search marketing deals from high spenders like the Priceline Group.
But Facebook is fighting back, thanks to an audience of more than 1.8 billion monthly users and a rapidly expanding range of ad products. The company's growing suite of travel-specific ad products like Dynamic Ads for Travel, combined with improved measure
