Articles tagged “content marketing”

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Coronavirus

Video: Building Brand Loyalty Through Storytelling and Technology

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Video: Building Brand Loyalty Through Storytelling and Technology

Online Travel

Lonely Planet Buys Destination Content Company ArrivalGuides

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

Lonely Planet Buys Destination Content Company ArrivalGuides

Business Travel

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Why Travel Brands Need To Go Deeper On Content Strategy

SkiftX

Building a Mobile Path to Purchase — Digital Marketing News This Week

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

Building a Mobile Path to Purchase — Digital Marketing News This Week

Hotels

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

SkiftX

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

SkiftX

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

SkiftX

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week