Articles tagged “content marketing”

Digital Marketing News: Building a Culture for Travel Innovation

Digital Marketing News: Building a Culture for Travel Innovation

Jeremy Kressmann, Skift

Every travel company wants to be known as innovative. But creating the right culture for innovation can be challenging. That's why travel incubators seem like such a great strategy: access to outside partners, ideas and talent with minimal risk.

6 hours ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

1 week ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

2 weeks ago

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Jeremy Kressman, Skift

Even the digital marketing world couldn't escape the Trump factor this week. Travel brands would love an opportunity to move on to business as usual.

3 weeks ago

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Jeremy Kressman, Skift

Chinese New Year is big business for the travel industry. The country's travelers are expected to take more than three billion trips during this year's festivities.

4 weeks ago

Google’s Travel Search Dilemma — Digital Marketing News This Week

Google’s Travel Search Dilemma — Digital Marketing News This Week

Jeremy Kressman, Skift

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

1 month ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

1 month ago

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Jeremy Kressman, Skift

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

2 months ago

The Future of Smart Airports — Digital Travel Marketing This Week

The Future of Smart Airports — Digital Travel Marketing This Week

Jeremy Kressman, Skift

Given how much time we all spend at airports, it's a sector of the travel industry that's ripe for technology innovation and disruption.

2 months ago

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman, Skift

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

2 months ago

China’s Mapping Boom — Digital Travel Marketing News

China’s Mapping Boom — Digital Travel Marketing News

Jeremy Kressman, Skift

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

3 months ago

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

Jeremy Kressman, Skift

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

3 months ago