Articles tagged “content marketing”

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

3 weeks ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

3 months ago

Lonely Planet Buys Destination Content Company ArrivalGuides

Lonely Planet Buys Destination Content Company ArrivalGuides

Patrick Whyte, Skift

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

4 months ago

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New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

2 years ago

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Samantha Shankman, Skift

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

2 years ago

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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

2 years ago

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New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Expedia Media Solutions + Skift

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

2 years ago

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From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

Pinterest + Skift

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

2 years ago

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Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content

CrowdRiff + Skift

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

2 years ago

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Free eBook: 22 Creative Destination Marketing Campaigns

Free eBook: 22 Creative Destination Marketing Campaigns

CrowdRiff + Skift

They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.

2 years ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

2 years ago

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

2 years ago