Articles tagged “content marketing”

Coronavirus

Video: Building Brand Loyalty Through Storytelling and Technology

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Video: Building Brand Loyalty Through Storytelling and Technology
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Online Travel

5 Ways to Successfully Pivot Travel Marketing During Covid-19

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

5 Ways to Successfully Pivot Travel Marketing During Covid-19
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Online Travel

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19
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Media and PR

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers
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Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Skift Survey: The Future of Destination Storytelling
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Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

Online Travel

Lonely Planet Buys Destination Content Company ArrivalGuides

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

Lonely Planet Buys Destination Content Company ArrivalGuides
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Media and PR

New eBook: The Modern Tourism Marketer’s Guide to Video

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

New eBook: The Modern Tourism Marketer’s Guide to Video

Business Travel

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Luxury Luggage Raises the Bar for Sophisticated Content Marketing
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Online Travel

How Pinterest Helps Connect Brands to the Modern Female Traveler

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

How Pinterest Helps Connect Brands to the Modern Female Traveler