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Designing Flight Search for Mobile — Digital Marketing News This Week

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

The Link Between Language and Booking for International Travelers

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The companies have set a new standard of service that all brands in the travel industry are being forced to imitate, whether they're ready or not.

New Study Looks into the British Traveler’s Path To Purchase

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.

New Skift Report: How Travel Brands Are Facing Global Translation Challenges

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

The Impact of Sports Tourism – Digital Marketing News This Week

Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.