Articles tagged “content marketing”

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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

1 week ago

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New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Expedia Media Solutions + Skift

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

1 week ago

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From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

Pinterest + Skift

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

1 month ago

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Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content

CrowdRiff + Skift

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

2 months ago

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Free eBook: 22 Creative Destination Marketing Campaigns

Free eBook: 22 Creative Destination Marketing Campaigns

CrowdRiff + Skift

They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.

4 months ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

5 months ago

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

5 months ago

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

Deanna Ting, Skift

That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.

5 months ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

5 months ago

The Airline Industry’s Tech Problem — Digital Marketing News This Week

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Jeremy Kressmann, Skift

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

5 months ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

6 months ago

Marriott Created Its Own Snapchat TV Show

Marriott Created Its Own Snapchat TV Show

Deanna Ting, Skift

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

6 months ago