Articles tagged “content marketing”

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

3 weeks ago

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

1 month ago

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

Hotel Podcasts Really Want to Be the Next Big Thing in Content Marketing

Deanna Ting, Skift

That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.

1 month ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

1 month ago

The Airline Industry’s Tech Problem — Digital Marketing News This Week

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Jeremy Kressmann, Skift

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

2 months ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

2 months ago

Marriott Created Its Own Snapchat TV Show

Marriott Created Its Own Snapchat TV Show

Deanna Ting, Skift

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

2 months ago

How Will the Travel Industry Use AI? — Digital Marketing News This Week

How Will the Travel Industry Use AI? — Digital Marketing News This Week

Jeremy Kressmann, Skift

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

2 months ago

Content Marketing in Travel Has Moved From Niche to Mainstream

Content Marketing in Travel Has Moved From Niche to Mainstream

Dave Montali, Skift

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

2 months ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

2 months ago

How Travel Marketers Are Measuring Content Marketing Success

How Travel Marketers Are Measuring Content Marketing Success

Dave Montali, Skift

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

2 months ago

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Jeremy Kressmann, Skift

Travel brands need to check that their digital effort is in sync with their offline service.

2 months ago