Articles tagged “content marketing”

Content Marketing in Travel Has Moved From Niche to Mainstream

Content Marketing in Travel Has Moved From Niche to Mainstream

Dave Montali, Skift

In today's content driven world travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

2 days ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

5 days ago

How Travel Marketers Are Measuring Content Marketing Success

How Travel Marketers Are Measuring Content Marketing Success

Dave Montali, Skift

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

1 week ago

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Jeremy Kressmann, Skift

Travel brands need to check that their digital effort is in sync with their offline service.

2 weeks ago

New Skift Research Report: The State of Content Marketing in Travel 2017

New Skift Research Report: The State of Content Marketing in Travel 2017

Luke Bujarski, Skift

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

2 weeks ago

Measuring the Value of Location Data — Digital Marketing News This Week

Measuring the Value of Location Data — Digital Marketing News This Week

Jeremy Kressman, Skift

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

3 weeks ago

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

Jeremy Kressmann, Skift

Airbnb tends to get most of the credit when consumers talk about "alternative accommodation." But ultimately it may be efforts undertaken by online travel agencies like Expedia and Priceline that truly bring short-term and whole-home rentals into the travel mainstream.

4 weeks ago

Digital Marketing News: Building a Culture for Travel Innovation

Digital Marketing News: Building a Culture for Travel Innovation

Jeremy Kressmann, Skift

Every travel company wants to be known as innovative. But creating the right culture for innovation can be challenging. That's why travel incubators seem like such a great strategy: access to outside partners, ideas and talent with minimal risk.

1 month ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

1 month ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

2 months ago

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Jeremy Kressman, Skift

Even the digital marketing world couldn't escape the Trump factor this week. Travel brands would love an opportunity to move on to business as usual.

2 months ago

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Jeremy Kressman, Skift

Chinese New Year is big business for the travel industry. The country's travelers are expected to take more than three billion trips during this year's festivities.

2 months ago