Articles tagged “content marketing”

Skiftx Original
5 Ways to Successfully Pivot Travel Marketing During Covid-19

5 Ways to Successfully Pivot Travel Marketing During Covid-19

SkiftX

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

2 weeks ago

Skiftx Original
How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

SkiftX

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

2 months ago

Sponsored
Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

CrowdRiff + Skift

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

12 months ago

Sponsored
Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

1 year ago

Sponsored
New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

1 year ago

Lonely Planet Buys Destination Content Company ArrivalGuides

Lonely Planet Buys Destination Content Company ArrivalGuides

Patrick Whyte, Skift

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

1 year ago

Sponsored
New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

3 years ago

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Samantha Shankman, Skift

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

3 years ago

Sponsored
How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

3 years ago

Sponsored
New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Expedia Media Solutions + Skift

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

3 years ago

Sponsored
From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

Pinterest + Skift

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

3 years ago

Sponsored
Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content

CrowdRiff + Skift

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

3 years ago