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Articles tagged “content marketing”

SkiftX

The Result of Visit California’s 24-Hour YouTube Takeover

The benefits of investing in content marketing will become more clear over time, but the brands that take a risk and invest first will already stand out in the crowd.

The Result of Visit California’s 24-Hour YouTube Takeover

SkiftX

Best Travel Ads This Week: Nordic Countries Go For Sex Appeal

This week's ads take inspiration from viral videos, national statistics, and sporting events to add relevance to destinations outside of the usual tourist attractions.

Best Travel Ads This Week: Nordic Countries Go For Sex Appeal

Tourism

North Tahoe’s Latest Ski Campaign Will Either Insult or Amuse Silicon Valley

North Lake Tahoe's latest ski campaign is a great example of content marketing that amuses readers and potential visitors while still succeeding at place branding.

North Tahoe’s Latest Ski Campaign Will Either Insult or Amuse Silicon Valley

Media and PR

Millennials Are Driving Meteoric Demand for New Travel Content

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

Millennials Are Driving Meteoric Demand for New Travel Content

SkiftX

Indie Filmmakers Make Magnificent Tourist Campaign for the Canary Islands

The Canary Islands' new campaign is gorgeous and easy to share making its impact much more powerful than any standard campaign it could have created on its own.

Indie Filmmakers Make Magnificent Tourist Campaign for the Canary Islands

SkiftX

Tennessee Tourism Taps Celebrity Musicians for 2014 Vacation Guide

Tennessee's famous music culture is one of its most attractive trip motivators and connecting its music heritage with current-day celebrities will help build awareness among a younger set of travelers.

Tennessee Tourism Taps Celebrity Musicians for 2014 Vacation Guide

Announcements

Marriott Jumps Into the Content Marketing Game

Marriott Hotels makes a somewhat surprising move by partnering with Fast Company, Mashable, and Wired to create branded travel content that could mark a turning point in hotel marketing.

Marriott Jumps Into the Content Marketing Game

Media and PR

Is This the Most Ridiculous Feature in the History of Travel Magazines?

Running a travel magazine isn't easy, but when you forget that your reader comes before your high-end advertiser, you've lost your way.

Is This the Most Ridiculous Feature in the History of Travel Magazines?