Skift Take
They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.
This sponsored content was created in collaboration with a Skift partner.
Destination marketers tend to be curious about what other organizations are doing. As active members of the destination marketing community, Skift’s partner CrowdRiff believes there are a multitude of benefits from learning how different organizations are attracting an inspiring travelers. From video, to social media, websites, and out-of-the-box campaigns, this guide showcases 22 creative tourism marketing campaigns from the past year.
In this eBook, you’ll find 22 inventive destination marketing campaigns, from organizations large and small, designed to attract and inspire travelers, including:
● Visit Seattle’s video channel, VISITSEATTLE.tv
● Stockton’s “text a local” initiative
● South African Tourism’s 24 Hours of Wow
● And many more campaigns
This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.
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Tags: content marketing, CrowdRiff, destinations