Expedia Group Media Solutions

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Skift Global Forum Video: A New View of Leisure Travel

Skift Global Forum Video: A New View of Leisure Travel

Expedia Group Media Solutions + Skift

In this Skift Global Forum presentation we hear from Monya Mandich, Expedia Vice President, Marketing, about the information and considerations that will drive travel decisions now and into the future. 

1 month ago

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Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era

Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era

Expedia Group Media Solutions + Skift

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

1 month ago

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Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group Media Solutions + Skift

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

4 months ago

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Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Expedia Group Media Solutions + Skift

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

11 months ago

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What the Increasing Accessibility of Air Travel Means for Airlines and Airports

What the Increasing Accessibility of Air Travel Means for Airlines and Airports

Expedia Group Media Solutions + Skift

Airports and airline carriers should be equipped for an influx of competition in the air travel sector, much of it due to an increasing number of low-cost airlines and secondary airports. To be well-positioned, they should look for partners that have access to qualified audiences at scale.

1 year ago

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New Research: How Families and Their Children Make Travel Decisions

New Research: How Families and Their Children Make Travel Decisions

Expedia Group Media Solutions + Skift

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

1 year ago

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Five Trends That Will Shape Experiential Travel in 2019

Five Trends That Will Shape Experiential Travel in 2019

Expedia Group Media Solutions + Skift

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

2 years ago

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New Research: Business and Leisure Travel are Becoming Increasingly Blurred

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Expedia Group Media Solutions + Skift

It’s not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.

2 years ago