Expedia Group Media Solutions

Sponsored
Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Expedia Group Media Solutions + Skift

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

1 week ago

Sponsored
Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Expedia Group Media Solutions + Skift

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

7 months ago

Sponsored
What the Increasing Accessibility of Air Travel Means for Airlines and Airports

What the Increasing Accessibility of Air Travel Means for Airlines and Airports

Expedia Group Media Solutions + Skift

Airports and airline carriers should be equipped for an influx of competition in the air travel sector, much of it due to an increasing number of low-cost airlines and secondary airports. To be well-positioned, they should look for partners that have access to qualified audiences at scale.

9 months ago

Sponsored
New Research: How Families and Their Children Make Travel Decisions

New Research: How Families and Their Children Make Travel Decisions

Expedia Group Media Solutions + Skift

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

1 year ago

Sponsored
Five Trends That Will Shape Experiential Travel in 2019

Five Trends That Will Shape Experiential Travel in 2019

Expedia Group Media Solutions + Skift

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

2 years ago

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New Research: Business and Leisure Travel are Becoming Increasingly Blurred

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Expedia Group Media Solutions + Skift

It’s not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.

2 years ago