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Expedia Group Media Solutions Partner Content

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Online Travel

New Research: Action Steps For Successful Travel Marketing in 2021

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

New Research: Action Steps For Successful Travel Marketing in 2021
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SkiftX

Skift Global Forum Video: A New View of Leisure Travel

In this Skift Global Forum presentation we hear from Monya Mandich, Expedia Vice President, Marketing, about the information and considerations that will drive travel decisions now and into the future. 

Skift Global Forum Video: A New View of Leisure Travel
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SkiftX

Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era
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Media and PR

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio
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Business Travel

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers
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Airlines

What the Increasing Accessibility of Air Travel Means for Airlines and Airports

Airports and airline carriers should be equipped for an influx of competition in the air travel sector, much of it due to an increasing number of low-cost airlines and secondary airports. To be well-positioned, they should look for partners that have access to qualified audiences at scale.

What the Increasing Accessibility of Air Travel Means for Airlines and Airports
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Business Travel

New Research: How Families and Their Children Make Travel Decisions

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

New Research: How Families and Their Children Make Travel Decisions
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Business Travel

Five Trends That Will Shape Experiential Travel in 2019

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

Five Trends That Will Shape Experiential Travel in 2019
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Business Travel

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

It’s not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.

New Research: Business and Leisure Travel are Becoming Increasingly Blurred