Skift Take

In this video, we hear from Jennifer Andre, global vice president of Expedia Group Media Solutions, on what sustainable tourism might look like as destinations think about travel’s return.

In this video:

  • Sustainable Tourism: Key insights from Expedia Group Media Solutions’ latest Travel Trends Recovery Report on building tourism economies with the future in mind and making meaningful changes for younger generations — economically, environmentally, and socio-culturally.
  • Destination Marketing: A deeper look at how Expedia Group Media Solutions is working with destinations directly to rebuild sustainably as vaccinations increase.
  • Harnessing Data: How Expedia Group Media Solutions uses data-driven insights to encourage more sustainable travel through targeted messaging and unique promotions.
  • Partnering for Scale: An overview of Expedia Group Media Solutions’ partnership program with key industry groups to scale impact and hold the industry accountable to new sustainability targets.

The past 18 months have been incredibly impactful on so many fronts for the travel and hospitality industry.

With international borders opening up again, destinations are rethinking their tourism economies for the decades to come, shifting toward a more sustainable outlook and overall approach. At the same time, travelers — particularly Gen Z and millennials — are expressing their desires for more sustainable travel, regardless of higher expenses.

In this video from Skift’s Destinations & Sustainability Summit, Jennifer Andre, vice president of business development at Expedia Group Media Solutions, takes us through the future of sustainable tourism, reminding us that sustainability need not be cumbersome. Through traveler encouragement, the use of first-party data, and harnessing partnerships for credibility and scale, the path to fully sustainable tourism is already at the doorstep.

To read more about Expedia Group Media Solutions, check out some of Skift’s recent work.

This content was created collaboratively by Expedia Group Media Solutions and Skift’s branded content studio, SkiftX.

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Tags: destination management, Destinations & Sustainability Summit, domestic tourism, Expedia Group Media Solutions, gen z, sustainability, sustainable tourism