Online Travel Agencies and Hotels Endorse EU User Review Guidelines
Photo Credit: A person looks at a phone with Booking.com's app open. Booking Holdings
Skift Take
Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.
Major online travel agencies and hotel associations actually agreed on something — the European Union’s new Code of Conduct for Online Ratings and Reviews.
Some of the biggest names in online travel, including Tripadvisor, Expedia Group, Booking.com, and trade group EU Travel Tech, have thrown their weight behind the European Union’s new hotel review code.
Endorsed earlier this month by the European Commission, the initiative aims to bring greater transparency to online hotel reviews at a time when fake content continues to erode consumer trust.
In addition to online travel agencies, HOTREC, a hotel and restaurant association that represents 47 national associations in 36 countries, endorsed the code of conduct, as well.
What the Code DoesThe code seeks to enhance the integrity of hotel reviews and to increase transparency. For instance, in the case of Tripadvisor, a metasearch platform where no booking takes place, the code speci
