Articles tagged “ugc”

ReviewPro Acquired by China’s Shiji at $35 Million Valuation

ReviewPro Acquired by China’s Shiji at $35 Million Valuation

Sean O'Neill, Skift

This is a decent exit for the investors in ReviewPro and a wake-up call to a Western hotel industry ignoring China's tech scene. But it is also a validation of ReviewPro's particular approach of giving hotels actionable analytics on guests for sales and marketing, and revenue management -- and not just monitoring TripAdvisor ratings.

6 months ago

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Martin Soler and Daniel E. Craig, Skift

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

7 months ago

Trashing a Hotel on TripAdvisor May Soon Be Protected, Thanks to U.S. Congress

Trashing a Hotel on TripAdvisor May Soon Be Protected, Thanks to U.S. Congress

Dennis Schaal, Skift

Let's be clear: Not all hotel guests and review-writers are angels. But the solution is not dodgy hotel contracts and taking punitive actions against customers. Business owners, as well as consumers, should remember the wisdom of the crowds is pretty good at protecting from one-sided and impure reviewers.

10 months ago

Yelp Makes a Profit and Beats Estimates as Stock Takes Off

Yelp Makes a Profit and Beats Estimates as Stock Takes Off

Nicole Piper, Bloomberg

Yelp has a tremendous opportunity in local advertising but there is also intense competition. One big caution is that half of Yelp's traffic comes from Google and that makes it way too dependent on a company which isn't exactly a fan.

11 months ago

Google Feasts on its Own Restaurant Reviews, Angering TripAdvisor and Yelp

Google Feasts on its Own Restaurant Reviews, Angering TripAdvisor and Yelp

Dennis Schaal, Skift

If Google is using the "wisdom of the crowds" to determine how it arranges restaurant information in search results then in a lot of ways it believes professional reviews, and especially those from its Zagat franchise, trump user reviews. But when it gets down to displaying the text of diners' reviews, Google unfairly believes that its own consumer reviews are the fairest of them all.

12 months ago

Expedia’s Covert Weapon: Flyers’ Airline Reviews

Expedia’s Covert Weapon: Flyers’ Airline Reviews

Dennis Schaal, Skift

Lots of consumers start their trip-planning with flights. Expedia will use its customer reviews of flights to spur more flight bookings but the company is also focusing on up-selling and facilitating smooth navigation to hotel and vacation-package options.

12 months ago

TripAdvisor CEO’s Answer to Critic: We’ve Done More Than ‘Experts’ Ever Could

TripAdvisor CEO’s Answer to Critic: We’ve Done More Than ‘Experts’ Ever Could

Dennis Schaal, Skift

TripAdvisor has taken a few lumps in the UK and the bashing by a prominent UK critic in The Guardian undoubtedly was a factor in Kaufer's decision to pen a rare, formal response to a pundit.

1 year ago

TrustYou Acquires Hotel-Messaging Platform CheckMate

TrustYou Acquires Hotel-Messaging Platform CheckMate

Dennis Schaal, Skift

We don't know the terms of the transaction. Still, messaging, mobile and review analytics all make for a nice concoction and the two companies will likely be better for the mixture.

1 year ago

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Deanna Ting, Skift

Translation: Show them you care, but don't go overboard.

1 year ago

Sponsored
Why Destinations Need to Rethink Their Visual Strategy

Why Destinations Need to Rethink Their Visual Strategy

CrowdRiff + Skift

As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.

1 year ago

Neighbors Now Have a Way to Complain About Bad Airbnb Hosts

Neighbors Now Have a Way to Complain About Bad Airbnb Hosts

Yuji Nakamura, Eric Newcomer and Pavel Alpeyev, Bloomberg

Airbnb's lack of consideration for neighbors next to hosts has always been a black eye. This is a small step, but because of Airbnb's lack of transparency on matters like this we may never know if it has any real effect beyond press mentions.

1 year ago

Skift Podcast: The Past and Future of Local Discovery

Skift Podcast: The Past and Future of Local Discovery

Jason Clampet, Skift

No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.

1 year ago

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