Lots of consumers start their trip-planning with flights. Expedia will use its customer reviews of flights to spur more flight bookings but the company is also focusing on up-selling and facilitating smooth navigation to hotel and vacation-package options.
TripAdvisor has taken a few lumps in the UK and the bashing by a prominent UK critic in The Guardian undoubtedly was a factor in Kaufer's decision to pen a rare, formal response to a pundit.
We don't know the terms of the transaction. Still, messaging, mobile and review analytics all make for a nice concoction and the two companies will likely be better for the mixture.
Translation: Show them you care, but don't go overboard.
As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.
Airbnb's lack of consideration for neighbors next to hosts has always been a black eye. This is a small step, but because of Airbnb's lack of transparency on matters like this we may never know if it has any real effect beyond press mentions.
No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.
Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.
Crowley has had the focus and dedication to the product that has allowed it to survive much longer than most other hyped products could dream of, but new blood and a new perspective should help it refocus on what Foursquare has become.
The next great user review product will need to balance the ease of reviewing with the reliability of the review. That's not a balance that any of the major players are willing to embrace yet.