Articles tagged “reviews”

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Sean O'Neill, Skift

Today Expedia's computers are analyzing guest reviews. We predict that someday its computers will use the reviews to create software-generated, Zagat-style hotel summaries, for its search results.

5 months ago

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Martin Soler and Daniel E. Craig, Skift

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

8 months ago

Expedia’s Covert Weapon: Flyers’ Airline Reviews

Expedia’s Covert Weapon: Flyers’ Airline Reviews

Dennis Schaal, Skift

Lots of consumers start their trip-planning with flights. Expedia will use its customer reviews of flights to spur more flight bookings but the company is also focusing on up-selling and facilitating smooth navigation to hotel and vacation-package options.

1 year ago

Expedia Says It’s Serious About Tours and Activities This Time Around

Expedia Says It’s Serious About Tours and Activities This Time Around

Dennis Schaal, Skift

Expedia is finally poised -- and its technology investments confirm it -- to give TripAdvisor's Viator a run for its money in tours and activities. It's an uphill climb but with mobile coming into its own, the decision is a no-brainer.

2 years ago

What’s the Value of a Hotel Star Rating in a TripAdvisor World?

What’s the Value of a Hotel Star Rating in a TripAdvisor World?

Dan Peltier, Skift

While a five-star rating still signals that a property has class, it's not always sufficient in making clear what guests can expect beyond the high-quality service and amenities.

2 years ago

TripAdvisor’s Reviews Won’t Change Even as It Becomes the Next Big Booking Site

TripAdvisor’s Reviews Won’t Change Even as It Becomes the Next Big Booking Site

Dennis Schaal, Skift

Would adding verified reviews to TripAdvisor detract from the perceived value of reviews that aren't overtly tied to transactions? Not necessarily. A hybrid system could work but TripAdvisor isn't going there for now.

2 years ago

Online Reviews in an Airbnb World Are Much More Positive

Online Reviews in an Airbnb World Are Much More Positive

Rafat Ali, Skift

A fascinating peek into how user reviews get changed in a sharing economy platform site like Airbnb, but this paper leaves the possibility of tons more research that could be done from here.

3 years ago

Expedia Collaborates With Hotels to Counter Negative Guest Reviews

Expedia Collaborates With Hotels to Counter Negative Guest Reviews

Dennis Schaal, Skift

It is interesting that Expedia touts the new feedback tool for hoteliers as a way to discourage negative reviews instead of as a means for improving customer service. There is something wrong with the juxtaposition.

3 years ago

The Most Reviewed Destinations on TripAdvisor in 2014

The Most Reviewed Destinations on TripAdvisor in 2014

Samantha Shankman, Skift

Volume of reviews mirrors actual visitor volume suggesting that TripAdvisor provides a fair representation of visitors and opinions for each destination.

3 years ago

Tour Operators Look to TripAdvisor for User Reviews, Warts and All

Tour Operators Look to TripAdvisor for User Reviews, Warts and All

Dan Peltier, Skift

Nothing speaks to TripAdvisor's ascendance than travel operators literally begging for the service to allow users to review their products.

3 years ago

Yelp’s Interest in Buying Japanese Review Website Shut Down by Owner

Yelp’s Interest in Buying Japanese Review Website Shut Down by Owner

Denni Hu and Yuji Nakamura, Bloomberg

Yelp's interest in buying Tabelog is an example of its active attempts to expand internationally, which it continues to do through acquisitions and internal U.S. teams.

3 years ago

Spottly Raises $850,000 to Build Video Travel App

Spottly Raises $850,000 to Build Video Travel App

Samantha Shankman, Skift

Although video content is becoming more popular and easier to consume, the number of travelers that reference peer-written reviews and guides also continues to grow.

3 years ago

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