Articles tagged “booking.com”

Priceline Group Changes Name to Reflect Booking.com’s Power

Priceline Group Changes Name to Reflect Booking.com’s Power

Dennis Schaal, Skift

The name change to Booking Holdings reflects the reality that Booking.com dominates the parent company's business. Although the parent company still calls Connecticut home, the balance of power shifted long ago to Amsterdam.

1 day ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Dennis Schaal, Skift

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

3 weeks ago

Ryanair Signals Its Hotel Ambitions With New TV Ad Campaign

Ryanair Signals Its Hotel Ambitions With New TV Ad Campaign

Patrick Whyte, Skift

Behind the usual Ryanair bluster there usually lurks a sensible business idea. If the airline offers a better accommodation product to customers, then that should persuade some to stay away from Booking.com.

3 weeks ago

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Dennis Schaal, Skift

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

3 months ago

Booking.com Rethinks Digital Advertising in Favor of TV

Booking.com Rethinks Digital Advertising in Favor of TV

Dennis Schaal, Skift

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

4 months ago

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Five Ways Companies Can Motivate Travelers to Stay In-Policy

Five Ways Companies Can Motivate Travelers to Stay In-Policy

Booking.com for Business + Skift

After all of the time and effort it takes to create an engaging travel policy, having it be ignored by travelers can be frustrating. These five steps can help make your policy the best it can be and encourage travelers to engage with it.

5 months ago

Airbnb Was Most-Installed Travel App in September

Airbnb Was Most-Installed Travel App in September

Andrew Sheivachman, Skift

It looks like Airbnb is experiencing a huge upswing in mobile adoption. But traditional search engines and social networks are still driving consumers to travel sites on desktop, too.

5 months ago

Sponsored
How Great Visual Design Can Reshape Your Corporate Travel Policy

How Great Visual Design Can Reshape Your Corporate Travel Policy

Booking.com for Business + Skift

It’s time to move beyond the boring, dry traditional travel policy. Creating an updated, modern policy that incorporates visual, engaging content can help engage employees and therefore, drive compliance.

5 months ago

Priceline Group CEO Sees No Big Investments in Blockchain for Now

Priceline Group CEO Sees No Big Investments in Blockchain for Now

Daniel Peltier, Skift

A CEO such as the Priceline Group's Fogel has to pick which new technology to panic about next. He's keeping tabs on blockchain, but it's not on his investment to-do list yet.

5 months ago

Expedia CEO Thinks the Company Is Too U.S.-Focused Unlike Its Biggest Rival

Expedia CEO Thinks the Company Is Too U.S.-Focused Unlike Its Biggest Rival

Gerrit De Vynck, Bloomberg

Just like what the old CEO has been saying since 2015 when Expedia went on a mostly U.S. acquisition spree, the new CEO thinks the company has to get more global. We've got some ideas how. Stay tuned.

5 months ago

Booking.com Could Narrow the Gap In Vacation Rentals

Booking.com Could Narrow the Gap In Vacation Rentals

Dave Montali, Skift

Booking.com has long experimented with vacation rental inventory. Its inventory has been growing rapidly, but vacation rentals still remain a small part of Booking.com's business.

5 months ago

Priceline’s Booking Defends Commissions After Swiss Launch Probe Into ‘Abusive’ Pricing

Priceline’s Booking Defends Commissions After Swiss Launch Probe Into ‘Abusive’ Pricing

Associated Press

Regulators show fairly often that they don't understand the travel business. In many cases — according to Expedia, at least — commission levels have been falling in recent years, although hotels, particularly smaller ones or independents, still sometimes indeed get whacked.

5 months ago