India’s Tourism Market Set to Hit $38 Billion by 2033: What’s Fueling the Surge?
Photo Credit: Tourists riding a boat in Dawki, Meghalaya. Pexels / Dizital Boost
Skift Take
India's travel market is no longer a story waiting to be, it is booming now and the strong growth is expected to sustain. Global brands are aware of it as they race to make the most of this opportunity.
The market size of India’s travel and tourism industry is expected to reach $38.12 billion by 2033, according to projections by market research company IMARC Group. In 2024, this figure was $22.47 billion, it said.
“India’s travel and tourism market is expanding due to strategic government initiatives that enhance domestic tourism and infrastructure,” the research firm said. It highlighted schemes such as Dekho Apna Desh (Explore your country), the PRASHAD scheme (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive), and Swadesh Darshan initiatives.
“These initiatives collectively enhance tourist experiences, promote local economies, and drive India’s travel and tourism market growth. India's tourism sector witnessed remarkable progress, driven by policy reforms and large-scale promotional efforts,” it added.
Factors Driving The Growth: A combination of socio-economic, technological, and policy factors are driving the growt
