Thailand Reveals 2025 Tourism Targets After Visa-Free Expansion
Photo Credit: Chinese tourists alone accounted for over 3.4 million tourists into Thailand in the first half of the year. Adobe Stock / moofushi
Skift Take
In the fiercely competitive tourism landscape, where every destination is racing to attract more visitors, Thailand knows it has to move quickly and decisively. That's why it's no surprise the country is already set with its tourism strategy for 2025, looking to get ahead of the curve.
The Tourism Authority of Thailand (TAT) is aiming to increase tourism revenue in the country by 7.5% next year.
“TAT has set a target of no less than a 7.5% increase in tourism revenue for 2025, or 1.7 times higher than Thailand’s GDP growth forecast for the year. This is based on the 'best case scenario' of 39 million international visitors and more than 205 million domestic trips,” TAT said in a statement.
To help boost visitor numbers, Thailand has expanded its visa-free entry scheme. Citizens from 93 countries and territories can now stay for up to 60 days without a visa, while those from 31 countries and territories can apply for visas on arrival.
The countries eligible for visa-free stays include key tourism markets like China and India, as well as U.S., UK, Albania, UAE, Cambodia, Jamaica, Kazakhstan, Laos, Mexico, Morocco, Panama, Romania, Sri Lanka and Uzbekistan.
