While we don't have Burberry on our shopping list, we look forward to feeling less squeezed this summer when we visit London. It's a feeling that most visitors have practically forgotten.
In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.
Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.
Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.
There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.
Tourists aren't stupid. When money's tight, the trip counts more than the shopping for luxury goods they don't really need.
There are no better words to a tourism bureau than "staying longer, spending more."
As shopping declines, so does tax revenue in cities that have come to rely on tourism's positive economic impact.
There were a few golden years of international tourism retail in the U.S. As the dollar picks up speed, these boom times are receding.
No two tourists' shopping behaviors are alike and from tailored shopping tours to in-room services targeting specific groups and interests the mission to drive trip spending has only just begun.