Articles tagged “china outbound”

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Meghan Carty, Skift Research

Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.

4 months ago

New Zealand Lowers Forecast for Spending by Chinese Tourists

New Zealand Lowers Forecast for Spending by Chinese Tourists

Tracy Withers, Bloomberg

New Zealand has known about this slowdown for a while. Chinese tourists may not be every destination's cure-all and marketers may have to reexamine their target markets.

4 months ago

Chinese Tech Companies See Their Shot at Expansion as Outbound Travel Grows

Chinese Tech Companies See Their Shot at Expansion as Outbound Travel Grows

Adam Minter, Bloomberg

Chinese tech companies have more leverage abroad in 2018 than they did five years ago, but they'll need to change their business models if they hope to take their brands around the world.

7 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

8 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

8 months ago

China Outbound Travel Spending Disparity Shows Enormous Growth Potential

China Outbound Travel Spending Disparity Shows Enormous Growth Potential

Dave Montali, Skift

Although China is the largest market in outbound travel, a deeper look at the figures shows that China is still far from its potential. Just 8.7 percent of Chinese hold a passport today.

11 months ago

The Changing Habits of the Chinese Luxury Consumer

The Changing Habits of the Chinese Luxury Consumer

Laura Powell, Skift

As the Chinese luxury market evolves, it is getting far more complicated. It's no longer enough to slap a luxury label on a product to get the Chinese consumer to bite. Bain takes a look at what the market's maturation means for luxury purveyors worldwide.

11 months ago

Hotels and Casinos Will Be Packed for Macau’s Upcoming Golden Week

Hotels and Casinos Will Be Packed for Macau’s Upcoming Golden Week

Daniela Wei, Bloomberg

More money from gamblers and less attention being paid to corruption is very good news for the city.

12 months ago

Thai Investors Are Cautiously Optimistic About New Mall Aimed at Chinese Tourists

Thai Investors Are Cautiously Optimistic About New Mall Aimed at Chinese Tourists

Anuchit Nguyen, Bloomberg

Thailand's tourism officials have had a love-hate relationship with Chinese travelers in recent years and they mainly have their sights set on marketing the country to the wealthiest segment of that market.

1 year ago

The Plan to Make Puerto Rico a Destination for High-End Chinese Travelers

The Plan to Make Puerto Rico a Destination for High-End Chinese Travelers

Mason Hinsdale, Jing Daily

Puerto Rico will take private investment however it can get it. If that means big resorts for wealthy Chinese travelers, it will be welcomed as good news.

1 year ago

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Andrew Sheivachman, Skift

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

1 year ago

The Rise and Fall of China Outbound Travel to South Korea

The Rise and Fall of China Outbound Travel to South Korea

Jared Wein, Skift

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

1 year ago