Minor Hotels has spent a year making moves that individually make sense. Whether they add up to a coherent global strategy is what the next stage will reveal.
When Amway China comes to town with its Annual Leadership Seminar, it’s always a phenomenon. For this year’s convention, Bangkok pulled out all the stops.
Whether a Disney castle ever rises on Thailand’s eastern coast is still an open question. But the logic behind the pitch is clear, without a new demand engine, some of Thailand’s biggest infrastructure dreams may never leave the drawing board.
Thailand’s tourism numbers for 2025 are proof that the industry is not immune to shocks. Thailand can recover. But recovery will come from steady fixes, not slogans.
Lebua Hotels & Resorts is out to prove it’s more than just the hotel from The Hangover Part II. The Bangkok-based brand is entering India, building a loyalty program tied to real experiences rather than points, and planning boutique cruises.
Anutin Charnvirakul’s appointment all but rules out a fast-tracked casino bill. For now, Thailand’s casino plans face steep political and social hurdles.
The best hospitality lessons in the world might come from a street vendor with a wok and a plastic stool on a Bangkok sidewalk. In an industry chasing AI, automation, and scale, the brands that win will be the ones that remain unmistakably human.
What may have been a bold move to jumpstart the tourism sector, the Half-Half Thai Travel scheme now feels more like a lifeline, as Thailand comes to grips with the uncertainties shaping global travel.
Thailand built its tourism engine on volume, and no market delivered like China. But with Chinese arrivals nowhere near pre-pandemic numbers, Thai tourism officials are making a hard pivot: fewer tourists, but higher spenders.