Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly
Photo Credit: The view from an outdoor patio in Facebook's New York office. The company plans to invest heavily in the metaverse. Facebook
Skift Take
Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.
Calling it “one of the most exciting projects that we’re going to get to work on in our lifetimes,” Facebook CEO Mark Zuckerberg described how the social network will invest billions of dollars to help develop the “metaverse.”
Could the metaverse, if it ever gains traction, deter people from traveling or at least eat further into business travel?
Augmented reality and virtual reality have been around for years, but the metaverse could potentially take those experiences to a new level.
Arguing that the metaverse will one day replace the mobile internet, Zuckerberg described the metaverse as “a virtual environment where you can be present with people in digital spaces.”
Speaking during Facebook’s
