Articles tagged “virtual reality”

Augmented Reality Is Silly Right Now But Won’t Be Forever

Augmented Reality Is Silly Right Now But Won’t Be Forever

Andrew Sheivachman, Skift

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

7 months ago

Apple Leisure Group CEO Believes Vacations Are Much Better Than Virtual Reality

Apple Leisure Group CEO Believes Vacations Are Much Better Than Virtual Reality

Hannah Sampson , Skift

The CEO of Apple Leisure Group isn't concerned about the prospect of virtual reality or other technology taking the place of actual vacations. But he is worried about the impact of policy that throws up roadblocks to traveling — a much more immediate concern.

9 months ago

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Lulu Yilun Chen, Bloomberg

Many travel companies still struggle to harness the best of augmented and virtual reality, which haven't exactly taken off like some people imagined. Maybe these attractions in China are doing it right, or more affordably.

10 months ago

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Andrew Sheivachman, Skift

Virtual reality continues to evolve as a media format. Vendors and developers are making new concessions based on how consumers use the technology, and the high costs associated with creating 360-degree content.

11 months ago

Amadeus Tests Virtual Reality as a Travel Booking Option

Amadeus Tests Virtual Reality as a Travel Booking Option

Sean O'Neill, Skift

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

2 years ago

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Dan Peltier, Skift

360-degree videos have been a draw for many destination marketers and consumers are equally eager to watch them. But the who, what, where, when, why and how for watching such videos are still in test-and-learn mode.

2 years ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

2 years ago

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

Dan Peltier, Skift

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

2 years ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

2 years ago

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Dan Peltier, Skift

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

2 years ago

Priceline Exec Says Virtual Reality May Make Travel Planning Obsolete

Priceline Exec Says Virtual Reality May Make Travel Planning Obsolete

Gwen Ackerman, Bloomberg

It was almost heresy a few years ago to say that people would arrive for a trip in a destination without a hotel reservation. Advances in artificial intelligence and virtual reality in coming years may take that whole trend even further. Will your grandkids say, "Trip-planning: What was that?"

2 years ago

Travel Brands Are Betting on the Future of Mobile Virtual Reality

Travel Brands Are Betting on the Future of Mobile Virtual Reality

Andrew Sheivachman, Skift

Many travel brands across various sectors of the industry have experimented with producing virtual reality content. The format is likely to remain a niche attraction until more consumers buy, and actually use, virtual reality headsets.

2 years ago