Articles tagged “virtual reality”

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Sean O'Neill, Skift

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

4 days ago

Behind the Lens: How Google’s Street View Traveler Is Capturing the World’s Most Iconic Places

Behind the Lens: How Google’s Street View Traveler Is Capturing the World’s Most Iconic Places

Sean O'Neill, Skift

Business travel is often dreaded by perpetual road warriors, but that’s not true for Valentina Frassi. Except when there's a pandemic, Frassi travels the world recording iconic scenes of major landmarks that most people can only dream of seeing.

4 months ago

Pandemic May Revive Fortunes of Virtual Reality and 360-Degree Travel Content in a Few Niches

Pandemic May Revive Fortunes of Virtual Reality and 360-Degree Travel Content in a Few Niches

Sean O'Neill, Skift

Virtual reality has been the next big thing for years, and it always will be. But despite skepticism, the technology shows a potential to help the travel sector in a few specific, high margin cases.

4 months ago

Virtual Reality Gives Training Boost to Asia’s Displaced Hotel Workers During Crisis Downtime

Virtual Reality Gives Training Boost to Asia’s Displaced Hotel Workers During Crisis Downtime

Xinyi Liang-Pholsena, Skift

With borders shut and hotels closed during the coronavirus pandemic, this could be the moment for remote training — and virtual reality’s role — in hospitality to shine and take off.

7 months ago

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Wouter Geerts, Skift Research

Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.

7 months ago

Second Life Targets Corporate Sector as Travel Lockdown Bites

Second Life Targets Corporate Sector as Travel Lockdown Bites

Matthew Parsons, Skift

Second Life has every right to reach out to businesses figuring out new ways to work remotely and to better engage potential customers, but there’s a lot of competition right now.

7 months ago

Wellness Arrives at the Airport Terminal

Wellness Arrives at the Airport Terminal

Leslie Barrie, Skift

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

1 year ago

Augmented Reality Is Silly Right Now But Won’t Be Forever

Augmented Reality Is Silly Right Now But Won’t Be Forever

Andrew Sheivachman, Skift

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

2 years ago

Apple Leisure Group CEO Believes Vacations Are Much Better Than Virtual Reality

Apple Leisure Group CEO Believes Vacations Are Much Better Than Virtual Reality

Hannah Sampson , Skift

The CEO of Apple Leisure Group isn't concerned about the prospect of virtual reality or other technology taking the place of actual vacations. But he is worried about the impact of policy that throws up roadblocks to traveling — a much more immediate concern.

3 years ago

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Lulu Yilun Chen, Bloomberg

Many travel companies still struggle to harness the best of augmented and virtual reality, which haven't exactly taken off like some people imagined. Maybe these attractions in China are doing it right, or more affordably.

3 years ago

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Andrew Sheivachman, Skift

Virtual reality continues to evolve as a media format. Vendors and developers are making new concessions based on how consumers use the technology, and the high costs associated with creating 360-degree content.

3 years ago

Amadeus Tests Virtual Reality as a Travel Booking Option

Amadeus Tests Virtual Reality as a Travel Booking Option

Sean O'Neill, Skift

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

4 years ago