Articles tagged “virtual reality”

Amadeus Tests Virtual Reality as a Travel Booking Option

Amadeus Tests Virtual Reality as a Travel Booking Option

Sean O'Neill, Skift

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

5 months ago

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Tourism Boards Still Aren’t Sold on 360-Degree Destination Videos

Dan Peltier, Skift

360-degree videos have been a draw for many destination marketers and consumers are equally eager to watch them. But the who, what, where, when, why and how for watching such videos are still in test-and-learn mode.

6 months ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

8 months ago

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

Dan Peltier, Skift

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

8 months ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

9 months ago

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Dan Peltier, Skift

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

11 months ago

Priceline Exec Says Virtual Reality May Make Travel Planning Obsolete

Priceline Exec Says Virtual Reality May Make Travel Planning Obsolete

Gwen Ackerman, Bloomberg

It was almost heresy a few years ago to say that people would arrive for a trip in a destination without a hotel reservation. Advances in artificial intelligence and virtual reality in coming years may take that whole trend even further. Will your grandkids say, "Trip-planning: What was that?"

12 months ago

Travel Brands Are Betting on the Future of Mobile Virtual Reality

Travel Brands Are Betting on the Future of Mobile Virtual Reality

Andrew Sheivachman, Skift

Many travel brands across various sectors of the industry have experimented with producing virtual reality content. The format is likely to remain a niche attraction until more consumers buy, and actually use, virtual reality headsets.

1 year ago

The 10 Best Travel Experiences Right Now Using Virtual Reality

The 10 Best Travel Experiences Right Now Using Virtual Reality

Andrew Sheivachman, Skift

Originally, the idea for this story was to find the top 25 travel virtual reality experiences, but there aren't many quality pieces of content right now. It looks like travel companies are making all the same mistakes they made with blogs and online video again, just in the virtual reality space this time. More experienced content creators, however, are finding ways to push the medium forward.

1 year ago

Demand Surges For Creative Business Events — Meetings Innovation Report

Demand Surges For Creative Business Events — Meetings Innovation Report

Greg Oates, Skift

2016 is shaping up to be the year that everyone revolts against boring meetings, and many event owners, meeting planners, and hospitality executives are paying attention.

1 year ago

Travel Marketers Aim for Compelling Virtual Reality Content

Travel Marketers Aim for Compelling Virtual Reality Content

Jeremy Kressmann, Skift

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

1 year ago

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

Luke Bujarski, Skift

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

1 year ago