Articles tagged “virtual reality”

Tourism

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

Business Travel

Morningstar Is Balancing Business Trips With Meetings in the Metaverse

All-digital experiences are a pandemic legacy, and the financial services sector is seeing a lot of value in the extra dimension that virtual reality can bring to conferences, training and education. Business meetings aren’t that far away.

Morningstar Is Balancing Business Trips With Meetings in the Metaverse

Hotels

CitizenM Tests Marketing Hotels in the Metaverse

What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.

CitizenM Tests Marketing Hotels in the Metaverse

Tour Operators

Tour Operators Target Families to Expand Reach of Luxury Cultural Travel

Although a growing number of families are eager to travel together, convincing them to shell out big money for seemingly dry experiences is a tall order. So tour operators need to create lively environments for children to make their trips more appealing for the lucrative market.

Tour Operators Target Families to Expand Reach of Luxury Cultural Travel

Business Travel

Amadeus Ponders the Metaverse in Next Phase of Microsoft Partnership

Nine months into the deal, Amadeus is toying with plenty of ideas — here's what one senior exec is excited about so far.

Amadeus Ponders the Metaverse in Next Phase of Microsoft Partnership

Business Travel

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Online Travel

7 Travel Startups Kickstarted by the UK Government

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.

7 Travel Startups Kickstarted by the UK Government

EventMB

Why Some Companies Are Doubling Down on VR for Events

Why Some Companies Are Doubling Down on VR for Events

Coronavirus

KLM Is Ramping Up Virtual Reality to Train Workers Since Pandemic’s Start

The pandemic has sped up airline testing of virtual reality, augmented reality, and other technologies to train workforces more cost-effectively. Expect a few travel companies to join KLM in having "extended reality" IT teams by 2025.

KLM Is Ramping Up Virtual Reality to Train Workers Since Pandemic’s Start

Online Travel

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future