Articles tagged “facebook”

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Andrew Sheivachman, Skift

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

1 day ago

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

Dan Peltier, Skift

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

2 days ago

Watch Skift’s Travel Megatrends Event Tonight on Facebook Live

Watch Skift’s Travel Megatrends Event Tonight on Facebook Live

Jason Clampet, Skift

Even if you can't join us IRL, you can be there thanks to Facebook Live.

1 week ago

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

Dan Peltier, Skift

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.

1 week ago

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Dan Peltier, Skift

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

2 months ago

Video: How Facebook Became a Role Model for Mobile-First Companies

Video: How Facebook Became a Role Model for Mobile-First Companies

Dan Peltier, Skift

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

3 months ago

Chefs+Tech: Tasty Viral Videos Turn Into Even Tastier Profits at Buzzfeed

Chefs+Tech: Tasty Viral Videos Turn Into Even Tastier Profits at Buzzfeed

Kristen Hawley, Chefs+Tech

How much of that 50 percent comes from views on Facebook? When any significant portion of your revenue comes from videos on another company's platform, you shouldn't get comfortable.

3 months ago

3 Charts From Facebook Detail U.S. Travelers’ Loyalty Inclinations

3 Charts From Facebook Detail U.S. Travelers’ Loyalty Inclinations

Dan Peltier, Skift

Price and awards will always be a strong pull for getting travelers to join loyalty programs but Facebook IQ's data show that that's more true for some travelers than for others.

3 months ago

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Dennis Schaal, Skift

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

3 months ago

Chefs+Tech: Food Delivery, Facebook Style

Chefs+Tech: Food Delivery, Facebook Style

Kristen Hawley, Chefs+Tech

On-Facebook booking hasn't worked any wonders for travel brands, so we'll see if the big differences in behavior between travel shoppers and food delivery users will make a difference.

3 months ago

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

Andrew Sheivachman, Skift

The AskTSA team did a surprisingly good job answering our queries on Facebook Messenger. But if you're expecting prompt responses on your way to the airport, you may not hear back in time.

3 months ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

3 months ago