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Articles tagged “facebook”

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Sean O'Neill, Skift

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

1 month ago

Facebook Removes Airbnb Host Group That Ridiculed Guests

Facebook Removes Airbnb Host Group That Ridiculed Guests

Dennis Schaal, Skift

When guests stay in short-term rentals, they shouldn't have to worry that hosts might be sharing their intimate photos and personal information on Facebook, whether it be in nominally private groups or not. Airbnb, Vrbo, Facebook, and others need to be more vigilant so that their hosts aren't violating privacy policies on their platforms or elsewhere.

5 months ago

Facebook Urged to Place Libra Cryptocurrency Initiative on Hold

Facebook Urged to Place Libra Cryptocurrency Initiative on Hold

Jesse Westbrook, Bloomberg

If the Facebook-inspired Libra cryptocurrency were ever to be one of the solutions travel and other companies might deploy to resolve global payment issues, they might want to fire up alternative currency solutions. Libra is all but dead, gone, and buried.

5 months ago

Booking Holdings Drops Out of Facebook’s Libra Cryptocurrency Initiative

Booking Holdings Drops Out of Facebook’s Libra Cryptocurrency Initiative

Dennis Schaal, Skift

The Libra cryptocurrency program is falling apart following regulatory pushback. Booking Holdings likely didn't want the hassle of being associated with such a controversial initiative, which may not get off the ground in the near term.

6 months ago

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Danni Santana, Skift

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

7 months ago

6 Big Travel Takeaways From Skift Tech Forum

6 Big Travel Takeaways From Skift Tech Forum

Dennis Schaal and Sean O'Neill, Skift

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

9 months ago

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Andrew Sheivachman, Skift

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

9 months ago

Facebook’s New Libra Cryptocurrency Could Solve Travel Payments Dilemma

Facebook’s New Libra Cryptocurrency Could Solve Travel Payments Dilemma

Dennis Schaal, Skift

Cryptocurrency is only in its early days, but already it's easy to see how its mission to democratize the financial system might be co-opted. And do currency reformers really need Facebook, with all of its baggage, leading this Libra effort?

10 months ago

Facebook’s Cryptocurrency Offering to Get Backing From Booking Holdings

Facebook’s Cryptocurrency Offering to Get Backing From Booking Holdings

Dennis Schaal, Skift

Booking Holdings wants to be an innovator and supporter of alternative payments systems given its presence in emerging markets, especially in Asia. So it is understandable that Booking would want to be a first mover in Facebook's digital currency effort, regardless of how it eventually turns out.

10 months ago

Big Tech Thinks It Can Capitalize on Wellness Travel

Big Tech Thinks It Can Capitalize on Wellness Travel

Leslie Barrie, Skift

There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.

10 months ago

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

Dennis Schaal, Skift

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

11 months ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

1 year ago