Articles tagged “facebook”

Facebook Expands Its Dynamic Ads for Travel to Airlines

Facebook Expands Its Dynamic Ads for Travel to Airlines

Deanna Ting, Skift

The bigger question here is this: Should airlines and their travel peers be investing more in social versus search?

4 weeks ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

1 month ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

2 months ago

Adding Up Facebook’s Competitive Advantages in Travel

Adding Up Facebook’s Competitive Advantages in Travel

Jared Wein, Skift

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

3 months ago

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Jared Wein, Skift

The intent to grow Facebook advertising is clear from both the hotels and online travel companies. As conversion continues to improve, Facebook will grow its market share within a strongly growing digital advertising pie.

3 months ago

Facebook Launches City Guides With Booking for Hotels and Restaurants

Facebook Launches City Guides With Booking for Hotels and Restaurants

Dennis Schaal, Skift

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.

3 months ago

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

Jared Wein, Skift

Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.

3 months ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

4 months ago

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Andrew Sheivachman, Skift

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

4 months ago

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

Dan Peltier, Skift

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

4 months ago

Watch Skift’s Travel Megatrends Event Tonight on Facebook Live

Watch Skift’s Travel Megatrends Event Tonight on Facebook Live

Jason Clampet, Skift

Even if you can't join us IRL, you can be there thanks to Facebook Live.

4 months ago

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

Dan Peltier, Skift

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.

4 months ago