Articles tagged “facebook”

Video: Selling Travel on Facebook Remains a Work in Progress

Video: Selling Travel on Facebook Remains a Work in Progress

Andrew Sheivachman, Skift

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

3 weeks ago

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Deanna Ting, Skift

Marriott CEO Arne Sorenson, along with his fellow hotel CEOs are right: It's not the "disruptors" like Airbnb that are the biggest threat, but the already established tech giants like Amazon, Google, Facebook, Tencent, Alibaba, and others that are the real competition for the hotel industry.

1 month ago

What This Tokyo Bookstore Can Teach Travel About the Tech Backlash

What This Tokyo Bookstore Can Teach Travel About the Tech Backlash

Colin Nagy, Skift

In a world where actual connection is more important than ever as a technology backlash looms, how can travel brands create more human experiences through addictive shared spaces?

4 months ago

Facebook Takes on Google With Trip-Planning Ads

Facebook Takes on Google With Trip-Planning Ads

Dan Peltier, Skift

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

5 months ago

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Dennis Schaal, Skift

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

8 months ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

8 months ago

Video: Facebook Chief Creative Officer Thinks Virtual Reality Is a Low Priority

Video: Facebook Chief Creative Officer Thinks Virtual Reality Is a Low Priority

Hannah Sampson , Skift

It's not surprising that the chief creative officer of Facebook thinks travel companies should get smarter about using — and ostensibly advertising on — Facebook products. But he also adds insight on why mobile is so crucial for travel companies to master and why virtual reality is less important.

8 months ago

Facebook Has Quietly Named a New Head of Global Travel Strategy

Facebook Has Quietly Named a New Head of Global Travel Strategy

Andrew Sheivachman, Skift

With Google rumored to be ramping up its online travel efforts, it makes sense that Facebook is looking to develop more robust tools for travel companies to sell on its platform. The battle for mobile bookings is heating up.

10 months ago

Facebook Video and Ads Are Driving Its Business More Than Messaging

Facebook Video and Ads Are Driving Its Business More Than Messaging

Dan Peltier, Skift

Messaging was once the darling of the travel industry and for some brands it still is. But video continues to be what many brands are focusing on and monetizing that trend is a priority for Facebook.

12 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

1 year ago

Facebook Expands Its Dynamic Ads for Travel to Airlines

Facebook Expands Its Dynamic Ads for Travel to Airlines

Deanna Ting, Skift

The bigger question here is this: Should airlines and their travel peers be investing more in social versus search?

1 year ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

1 year ago