Articles tagged “facebook”

Facebook Wants to Be the WeChat of the World Outside China

Facebook Wants to Be the WeChat of the World Outside China

Rachel Lerman and Anick Jesdanun, Associated Press

China leads the super app phenomenon and Facebook is following in its footsteps several years later with big ambitions to be the WeChat of the world — outside China, of course.

6 days ago

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Hannah Sampson, Skift

Travel companies are honing their own technological innovations even as Silicon Valley acknowledges the dangers of tech overload. Travelers must find a balance.

1 week ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

4 weeks ago

Travel Booking Is Finally Coming to Instagram

Travel Booking Is Finally Coming to Instagram

Dennis Schaal, Skift

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

2 months ago

Popular Travel Apps Shared Detailed User Information With Facebook

Popular Travel Apps Shared Detailed User Information With Facebook

Dennis Schaal, Skift

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

3 months ago

Sponsored
Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram

Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram

Pixability + Skift

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

5 months ago

Video: Selling Travel on Facebook Remains a Work in Progress

Video: Selling Travel on Facebook Remains a Work in Progress

Andrew Sheivachman, Skift

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

9 months ago

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Deanna Ting, Skift

Marriott CEO Arne Sorenson, along with his fellow hotel CEOs are right: It's not the "disruptors" like Airbnb that are the biggest threat, but the already established tech giants like Amazon, Google, Facebook, Tencent, Alibaba, and others that are the real competition for the hotel industry.

9 months ago

What This Tokyo Bookstore Can Teach Travel About the Tech Backlash

What This Tokyo Bookstore Can Teach Travel About the Tech Backlash

Colin Nagy, Skift

In a world where actual connection is more important than ever as a technology backlash looms, how can travel brands create more human experiences through addictive shared spaces?

12 months ago

Facebook Takes on Google With Trip-Planning Ads

Facebook Takes on Google With Trip-Planning Ads

Dan Peltier, Skift

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

1 year ago

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Dennis Schaal, Skift

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

1 year ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

1 year ago