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Articles tagged “facebook”

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Interview: Facebook’s Head of Travel Reveals How Brands Are Winning on the Platform

Dan Peltier, Skift

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

1 month ago

Video: How Facebook Became a Role Model for Mobile-First Companies

Video: How Facebook Became a Role Model for Mobile-First Companies

Dan Peltier, Skift

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

1 month ago

Chefs+Tech: Tasty Viral Videos Turn Into Even Tastier Profits at Buzzfeed

Chefs+Tech: Tasty Viral Videos Turn Into Even Tastier Profits at Buzzfeed

Kristen Hawley, Chefs+Tech

How much of that 50 percent comes from views on Facebook? When any significant portion of your revenue comes from videos on another company's platform, you shouldn't get comfortable.

1 month ago

3 Charts From Facebook Detail U.S. Travelers’ Loyalty Inclinations

3 Charts From Facebook Detail U.S. Travelers’ Loyalty Inclinations

Dan Peltier, Skift

Price and awards will always be a strong pull for getting travelers to join loyalty programs but Facebook IQ's data show that that's more true for some travelers than for others.

1 month ago

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Dennis Schaal, Skift

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

1 month ago

Chefs+Tech: Food Delivery, Facebook Style

Chefs+Tech: Food Delivery, Facebook Style

Kristen Hawley, Chefs+Tech

On-Facebook booking hasn't worked any wonders for travel brands, so we'll see if the big differences in behavior between travel shoppers and food delivery users will make a difference.

1 month ago

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

Andrew Sheivachman, Skift

The AskTSA team did a surprisingly good job answering our queries on Facebook Messenger. But if you're expecting prompt responses on your way to the airport, you may not hear back in time.

2 months ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

2 months ago

Facebook Doesn’t Want to Be Middleman Between Travel Brands And Consumers

Facebook Doesn’t Want to Be Middleman Between Travel Brands And Consumers

Dan Peltier, Skift

Right now travelers are turning to social networks like Facebook to see their friends' trip photos and get their recommendations more than they're demanding hotel and flight booking ability through its mobile app. But will Facebook become a bigger middleman in the future than it already is? We have our money on yes.

2 months ago

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Dan Peltier, Skift

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

2 months ago

Travel Brands Are Spending More to Advertise on Social Media

Travel Brands Are Spending More to Advertise on Social Media

Dan Peltier, Skift

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

3 months ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Dan Peltier, Skift

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

3 months ago