Articles tagged “facebook”

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Danni Santana, Skift

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

2 weeks ago

6 Big Travel Takeaways From Skift Tech Forum

6 Big Travel Takeaways From Skift Tech Forum

Dennis Schaal and Sean O'Neill, Skift

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

3 months ago

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Andrew Sheivachman, Skift

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

3 months ago

Facebook’s New Libra Cryptocurrency Could Solve Travel Payments Dilemma

Facebook’s New Libra Cryptocurrency Could Solve Travel Payments Dilemma

Dennis Schaal, Skift

Cryptocurrency is only in its early days, but already it's easy to see how its mission to democratize the financial system might be co-opted. And do currency reformers really need Facebook, with all of its baggage, leading this Libra effort?

3 months ago

Facebook’s Cryptocurrency Offering to Get Backing From Booking Holdings

Facebook’s Cryptocurrency Offering to Get Backing From Booking Holdings

Dennis Schaal, Skift

Booking Holdings wants to be an innovator and supporter of alternative payments systems given its presence in emerging markets, especially in Asia. So it is understandable that Booking would want to be a first mover in Facebook's digital currency effort, regardless of how it eventually turns out.

3 months ago

Big Tech Thinks It Can Capitalize on Wellness Travel

Big Tech Thinks It Can Capitalize on Wellness Travel

Leslie Barrie, Skift

There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.

4 months ago

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

Dennis Schaal, Skift

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

4 months ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

6 months ago

Facebook Wants to Be the WeChat of the World Outside China

Facebook Wants to Be the WeChat of the World Outside China

Rachel Lerman and Anick Jesdanun, Associated Press

China leads the super app phenomenon and Facebook is following in its footsteps several years later with big ambitions to be the WeChat of the world — outside China, of course.

6 months ago

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Hannah Sampson, Skift

Travel companies are honing their own technological innovations even as Silicon Valley acknowledges the dangers of tech overload. Travelers must find a balance.

6 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

7 months ago

Travel Booking Is Finally Coming to Instagram

Travel Booking Is Finally Coming to Instagram

Dennis Schaal, Skift

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

8 months ago