Articles tagged “augmented reality”

Travel Could Gain From Apple’s Augmented Reality Push

Travel Could Gain From Apple’s Augmented Reality Push

Sean O'Neill, Skift

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

2 months ago

Augmented Reality Is Silly Right Now But Won’t Be Forever

Augmented Reality Is Silly Right Now But Won’t Be Forever

Andrew Sheivachman, Skift

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

6 months ago

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Lulu Yilun Chen, Bloomberg

Many travel companies still struggle to harness the best of augmented and virtual reality, which haven't exactly taken off like some people imagined. Maybe these attractions in China are doing it right, or more affordably.

9 months ago

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Skift Q&A: The Big Vision for Augmented Hospitality

Skift Q&A: The Big Vision for Augmented Hospitality

AccorHotels + Skift

As hospitality brands rethink their service offerings beyond the overnight guest experience, the hotel of the future has a bigger role to fill as a community hub and everyday problem solver for locals. We spoke with Maud Bailly, AccorHotels chief digital officer, to better understand this evolution.

10 months ago

Corporate Travel Can’t Afford to Miss the Next Wave of Consumer Technology

Corporate Travel Can’t Afford to Miss the Next Wave of Consumer Technology

Andrew Sheivachman, Skift

Consumer technology is undergoing a transformation, powered by artificial intelligence and voice commands. Corporations should pay attention to how their travelers' behavior shifts in order to stay in front of upcoming trends.

10 months ago

How Augmented Reality Will Impact Meetings and Events

How Augmented Reality Will Impact Meetings and Events

Sheryll Poe, Skift

Move over virtual reality, there's a new reality taking over at meetings, conferences, and events. Augmented reality has the potential to change the way people see events — literally.

1 year ago

Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality

Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality

Greg Oates, Skift

The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.

3 years ago

Apple Buys Augmented Reality Company Behind Tours App

Apple Buys Augmented Reality Company Behind Tours App

Associated Press

Apple is playing constant catch up with local discovery, but it has yet to put any acquisitions like this one into the hands of users.

3 years ago