Articles tagged “augmented reality”

The use of technology in the travel industry has continued to boom in recent years, and here's a look at some of the biggest tech trends in travel.

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool.

Today’s edition of Skift’s daily podcast looks at travel industry recovery in Asia, CitizenM’s sustainability investment, and successful innovations in travel.

While some of the tech advances Skift featured over the years may not have lived up to expectations yet, others are poised to play an even bigger role in the travel industry in years to come. Check out this list.

Today’s edition of Skift’s daily podcast looks at what Chinese travelers want now, how augmented reality can improve historical sites, and what American Airlines pilots expect from negotiations.

History is a unique asset for every destination, but often one that doesn't elicit a lot of excitement from travelers, especially as they continue to trend toward unique travel experiences. Augmented reality and virtual reality could be an unlock for destinations that want to leverage more of their rich pasts.

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

"Interactions instead of transactions." "Service discovery instead of service recovery." "Screens that complement rather than dominate experiences." Those are some of the ideas animating tech executives at Disney this year. Other travel brands could learn a thing or two.

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.