Articles tagged “augmented reality”

Business Travel

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Facebook's Mark Zuckerberg believes the metaverse will one day supplant the mobile internet, and create the sense that you are actually together with someone else in a distant place. Whatever it ever ends up meaning to the travel industry, you can be sure it would develop into an advertising opportunity for the social network.

Would Facebook’s Virtual ‘Metaverse’ Make Your Travel Bucket List Obsolete? Hardly

Online Travel

Disney Parks Plan to Greet Returning Guests With New Digital Tech for Phones

"Interactions instead of transactions." "Service discovery instead of service recovery." "Screens that complement rather than dominate experiences." Those are some of the ideas animating tech executives at Disney this year. Other travel brands could learn a thing or two.

Disney Parks Plan to Greet Returning Guests With New Digital Tech for Phones

Online Travel

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Online Travel

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research
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Hotels

5 Ways 5G Will Transform the Hospitality Industry

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

5 Ways 5G Will Transform the Hospitality Industry

Online Travel

Travel Could Gain From Apple’s Augmented Reality Push

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

Travel Could Gain From Apple’s Augmented Reality Push

Meetings

Augmented Reality Is Silly Right Now But Won’t Be Forever

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

Augmented Reality Is Silly Right Now But Won’t Be Forever

Tourism

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Many travel companies still struggle to harness the best of augmented and virtual reality, which haven't exactly taken off like some people imagined. Maybe these attractions in China are doing it right, or more affordably.

Chinese Attractions Invest in Augmented Reality to Attract Tourists

Hotels

Skift Q&A: The Big Vision for Augmented Hospitality

As hospitality brands rethink their service offerings beyond the overnight guest experience, the hotel of the future has a bigger role to fill as a community hub and everyday problem solver for locals. We spoke with Maud Bailly, AccorHotels chief digital officer, to better understand this evolution.

Skift Q&A: The Big Vision for Augmented Hospitality

Business Travel

Corporate Travel Can’t Afford to Miss the Next Wave of Consumer Technology

Consumer technology is undergoing a transformation, powered by artificial intelligence and voice commands. Corporations should pay attention to how their travelers' behavior shifts in order to stay in front of upcoming trends.

Corporate Travel Can’t Afford to Miss the Next Wave of Consumer Technology

Business Travel

How Augmented Reality Will Impact Meetings and Events

Move over virtual reality, there's a new reality taking over at meetings, conferences, and events. Augmented reality has the potential to change the way people see events — literally.

How Augmented Reality Will Impact Meetings and Events

Media and PR

Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality

The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.

Microsoft Pitches Its New HoloLens as Evolution of Augmented Reality