Delta’s Investments Pay Off in Business Traveler Loyalty
Photo Credit: Delta frequent flyers, like this one taking a snooze, are seeing improvement with premium cabins. Delta
Skift Take
On one hand, Delta's frequent flyers have a less-effective loyalty program. But on the other, they're flying a great airline.
Delta Air Lines is reaping the benefits from major investments in the business travel experience, according to new data crunched by Bloomberg.
The improvements are centered around lavish new perks in premium cabins such as improved catering and bedding as well as global cabin upgrades including business class suites. It also doesn't hurt that Delta's major hubs are less affected by low-cost carrier competition than those of American and United.
All told, Delta's global product improvements appear to be earning it plenty of loyalty among lucrative business travelers, an important segment for any revenue-hungry airline. And perhaps most interestingly, the momentum comes despite recent cu
