Grant Martin, Skift
Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product.
1 month ago
Grant Martin, Skift
It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.
2 months ago
Grant Martin, Skift
Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.
3 months ago
Grant Martin, Skift
Despite the issue of seat recline being a perennial hot-button topic, most passengers seem to be in support of Delta limiting the amount of seat recline on some flights.
4 months ago
Grant Martin, Skift
On one hand, Delta's frequent flyers have a less-effective loyalty program. But on the other, they're flying a great airline.
1 year ago
Grant Martin, Skift
Delta is slowly restoring benefits once-lost to SkyMiles members, but it's more of a competitive move against other carriers than an olive branch for passengers.
2 years ago
Brian Sumers, Skift
Delta argues recent changes to its frequent flyer program have helped improved loyalty, but not everyone is so sure. What they almost certainly have done, however, is improve profitability.
2 years ago
Bloomberg, Michael Sasso and Justin Bachman
This is a nice idea by Delta, and it's getting some big buzz. But let's be honest, passengers can probably find better uses for 2.5 million SkyMiles than redeeming them for four-ish hours on a smaller private jet.
3 years ago
Grant Martin, Skift
Delta just opened up upgrades for some of its elite members traveling on award tickets. While a great perk for travelers, it also may be an indication of Delta's willingness to bury the hatchet with SkyMiles members.
3 years ago
Grant Martin, Skift
Any deal at 10,000 miles is better than no deal at 10,000 miles.
4 years ago
Mitch Lipka, Reuters
We don't like to say 'we told you so,' but on Tuesday we told you that loyalty was changing in our bi-monthly trends report.
5 years ago
Dennis Schaal, Skift
Delta could work out a solution with AwardWallet and other tracking sites, but the airline would rather limit access to preferred partners and relegate most member engagement to its own websites.
7 years ago