skymiles - Skift

Delta CFO: Loyalty ‘Took Off’ When the Airline Switched to a Revenue-Based Model

Brian Sumers, Skift

Delta argues recent changes to its frequent flyer program have helped improved loyalty, but not everyone is so sure. What they almost certainly have done, however, is improve profitability.

1 month ago

Here’s How to Redeem 2.5 Million Delta SkyMiles for Four Hours in a Private Jet

Bloomberg, Michael Sasso and Justin Bachman

This is a nice idea by Delta, and it's getting some big buzz. But let's be honest, passengers can probably find better uses for 2.5 million SkyMiles than redeeming them for four-ish hours on a smaller private jet.

8 months ago

Delta Adds New Upgrade Perks for Some SkyMiles Members

Grant Martin, Skift

Delta just opened up upgrades for some of its elite members traveling on award tickets. While a great perk for travelers, it also may be an indication of Delta's willingness to bury the hatchet with SkyMiles members.

8 months ago

Delta’s Award Seat Sales Are the Silver Lining to its Loyalty Program

Grant Martin, Skift

Any deal at 10,000 miles is better than no deal at 10,000 miles.

2 years ago

The Reinvention of Loyalty Programs Will Force Travelers to Be More Serious About Being Loyal

Mitch Lipka, Reuters

We don't like to say 'we told you so,' but on Tuesday we told you that loyalty was changing in our bi-monthly trends report.

3 years ago

AwardWallet to Delta SkyMiles: We have a secure solution if anyone is listening

Dennis Schaal, Skift

Delta could work out a solution with AwardWallet and other tracking sites, but the airline would rather limit access to preferred partners and relegate most member engagement to its own websites.