Articles tagged “skymiles”

Airlines

Will Delta’s Subscription-Based Loyalty Perks Catch On?

For those who are willing to pay for access, Delta's SkyMiles Select program is a good alternative to flying the requisite miles to earn elite status. But it also sets an interesting precedent for paying for overhead bin space.

Grant Martin, Skift | 3 years ago
Will Delta’s Subscription-Based Loyalty Perks Catch On?

Airlines

Delta Sees Stronger Direct Sales From Loyal Customers

Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product.

Grant Martin, Skift | 3 years ago
Delta Sees Stronger Direct Sales From Loyal Customers

Airlines

Delta’s Economy Upgrades Put Product Over Loyalty

It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be moot.

Grant Martin, Skift | 3 years ago
Delta’s Economy Upgrades Put Product Over Loyalty

Airlines

Delta Extends Elite Status for Frequent Flyers Who Take a Break

Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.

Grant Martin, Skift | 3 years ago
Delta Extends Elite Status for Frequent Flyers Who Take a Break

Airlines

Delta Frequent Flyers Are Fans of Less Seat Recline, More Laptop Room

Despite the issue of seat recline being a perennial hot-button topic, most passengers seem to be in support of Delta limiting the amount of seat recline on some flights.

Grant Martin, Skift | 3 years ago
Delta Frequent Flyers Are Fans of Less Seat Recline, More Laptop Room

Business Travel

Delta’s Investments Pay Off in Business Traveler Loyalty

On one hand, Delta's frequent flyers have a less-effective loyalty program. But on the other, they're flying a great airline.

Grant Martin, Skift | 4 years ago
Delta’s Investments Pay Off in Business Traveler Loyalty

Business Travel

Delta Brings Back Complimentary Upgrades for Frequent Flyers — Business of Loyalty

Delta is slowly restoring benefits once-lost to SkyMiles members, but it's more of a competitive move against other carriers than an olive branch for passengers.

Grant Martin, Skift | 4 years ago
Delta Brings Back Complimentary Upgrades for Frequent Flyers — Business of Loyalty

Airlines

Delta CFO: Loyalty ‘Took Off’ When the Airline Switched to a Revenue-Based Model

Delta argues recent changes to its frequent flyer program have helped improved loyalty, but not everyone is so sure. What they almost certainly have done, however, is improve profitability.

Brian Sumers, Skift | 5 years ago
Delta CFO: Loyalty ‘Took Off’ When the Airline Switched to a Revenue-Based Model

Airlines

Here’s How to Redeem 2.5 Million Delta SkyMiles for Four Hours in a Private Jet

This is a nice idea by Delta, and it's getting some big buzz. But let's be honest, passengers can probably find better uses for 2.5 million SkyMiles than redeeming them for four-ish hours on a smaller private jet.

Bloomberg, Michael Sasso and Justin Bachman | 6 years ago
Here’s How to Redeem 2.5 Million Delta SkyMiles for Four Hours in a Private Jet

Airlines

Delta Adds New Upgrade Perks for Some SkyMiles Members

Delta just opened up upgrades for some of its elite members traveling on award tickets. While a great perk for travelers, it also may be an indication of Delta's willingness to bury the hatchet with SkyMiles members.

Grant Martin, Skift | 6 years ago
Delta Adds New Upgrade Perks for Some SkyMiles Members