Travel Booking Sites Spent $624 Million on TV Advertising in 2014
Photo Credit: Expedia.com's TV advertising in the U.S. was the most effective gathering its share of voice in 2014. Expedia
Skift Take
While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.
In the hotly contested TV advertising wars, 18 online travel brands spent an estimated $624.7 million on national television advertising in the U.S. in 2014.
The biggest spending brand was Germany-based Trivago at $108.5 million as it tried to build its brand in the U.S. Trivago edged out the U.S. TV ad spend of Expedia.com at $105.8 million.
But Expedia Inc. companies, namely Trivago ($108.5 million), Expedia.com ($105.8 million), Hotwire ($92 million) and Hotels.com ($50.2 million) accounted for 57 percent, or $356.5 million, of total online travel TV spend in the U.S. in 2014.
The spending estimates come from iSpot.tv, whic
