Articles tagged “tv”

How Much Did Big Travel Companies Spend on TV Ads in 2019?

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Dennis Schaal, Skift

Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

3 weeks ago

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

Dennis Schaal, Skift

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

5 months ago

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Dennis Schaal, Skift

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

6 months ago

Special Parts Unknown Episode Reflects on Anthony Bourdain’s Impact on Food and Travel

Special Parts Unknown Episode Reflects on Anthony Bourdain’s Impact on Food and Travel

Dan Peltier, Skift

We don't quite have the words to describe the overwhelming mark Bourdain left on the travel industry and world. But we will say that he helped change the conversation about what traveling should look like, what we should get out of it, and how we should feed ourselves along the way.

1 year ago

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Dennis Schaal, Skift

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

1 year ago

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

1 year ago

Television Host Anthony Bourdain Is Dead at 61

Television Host Anthony Bourdain Is Dead at 61

Jason Clampet, Skift

Anthony Bourdain's impact on travel and food really can't be measured.

2 years ago

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

Sean O'Neill, Skift

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

2 years ago

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Dennis Schaal, Skift

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

2 years ago

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Dan Peltier, Skift

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

2 years ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

2 years ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Dennis Schaal, Skift

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

2 years ago