Articles tagged “tv”

Online Travel

Expedia Goes Heavy With TV Ads for Loyalty Program

Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to Google can't hurt.

Expedia Goes Heavy With TV Ads for Loyalty Program

Hotels

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

Online Travel

The Great Merging and Other Top Stories This Week

In Skift's top stories this week, Skift founder and CEO Rafat Ali writes about the blending of work, travel, and personal lives, Ghana's decision to use celebrities to promote tourism emerges as problematic, and the labor shortage in hospitality enhances the need for robots in hotels.

The Great Merging and Other Top Stories This Week

Tourism

Prince Harry Pokes Fun at Himself in TV Skit Promoting Sustainable Tourism

Humor can go a long way in driving home an important point, and Prince Harry wasn't above poking fun at himself to emphasize the importance of sustainability.

Prince Harry Pokes Fun at Himself in TV Skit Promoting Sustainable Tourism

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Trivago and Kayak Split Over Travel Metasearch’s Future

Online Travel

Private Equity Buys Hotel Guest Room Tech Provider Enseo

Private equity firm HIG Capital has taken a majority stake in Enseo, a provider of digital in-room entertainment tech for hotels. Enseo plans to grow through acquisition. The deal is a validation of founder and CEO Vanessa Ogle's bold pivot of the tech vendor.

Private Equity Buys Hotel Guest Room Tech Provider Enseo

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Online Travel

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Hotels

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

Choice Hotels Won June on U.S. TV Among All Travel Advertisers