Articles tagged “tv”

Booking.com Rethinks Digital Advertising in Favor of TV

Booking.com Rethinks Digital Advertising in Favor of TV

Dennis Schaal, Skift

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

1 month ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

5 months ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Dennis Schaal, Skift

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

6 months ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

8 months ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

8 months ago

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

Kristen Hawley, Chefs+Tech

When the TV cameras show up, restaurants should be concerned about who is in front of the camera, not just what's on the menu.

8 months ago

Best Travel Television Shows to Stream This Holiday Season

Best Travel Television Shows to Stream This Holiday Season

Sarah Enelow, Deanna Ting, Skift

2016 has officially overstayed its welcome, so we're just going to run out the clock bingeing these travel shows. Bring on the escapist reality TV and rigorous schadenfreude, just as soon as we make it through airport security.

12 months ago

Chefs+Tech: The Food Industry and the U.S. Election

Chefs+Tech: The Food Industry and the U.S. Election

Chefs+Tech

Find out what was important for the food industry this election, as well as see how McDonald's is trying to make fast food even faster with a mobile app. Yes, this is America.

1 year ago

Anthony Bourdain and President Obama on Parts Unknown Season Premiere

Anthony Bourdain and President Obama on Parts Unknown Season Premiere

Jason Clampet, Skift

While we'd love to have time with the president, choosing between him and a freshly cooked meal in Vietnam would be tough. Lucky for Bourdain he didn't have to choose.

1 year ago

Carnival Corp. Is Producing TV Shows That Star Its Own Ships

Carnival Corp. Is Producing TV Shows That Star Its Own Ships

Hannah Sampson, Skift

Carnival Corporation is putting a lot of effort into getting its cruise ships, destinations, and shore activities in front of a massive audience. Smart travelers will realize they're seeing a highly produced, promotional version of a cruise experience.

1 year ago

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

Dennis Schaal, Skift

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

2 years ago

Anthony Bourdain and President Obama Film ‘Parts Unknown’ Together in Hanoi

Anthony Bourdain and President Obama Film ‘Parts Unknown’ Together in Hanoi

Associated Press

Nothing like making a little history over a $6 lunch.

2 years ago