Articles tagged “tv”

Television Host Anthony Bourdain Is Dead at 61

Television Host Anthony Bourdain Is Dead at 61

Jason Clampet, Skift

Anthony Bourdain's impact on travel and food really can't be measured.

1 month ago

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

Sean O'Neill, Skift

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

4 months ago

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Dennis Schaal, Skift

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

5 months ago

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Dan Peltier, Skift

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

6 months ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

6 months ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Dennis Schaal, Skift

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

6 months ago

Booking.com Rethinks Digital Advertising in Favor of TV

Booking.com Rethinks Digital Advertising in Favor of TV

Dennis Schaal, Skift

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

9 months ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

1 year ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Dennis Schaal, Skift

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

1 year ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

1 year ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

1 year ago

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

Kristen Hawley, Chefs+Tech

When the TV cameras show up, restaurants should be concerned about who is in front of the camera, not just what's on the menu.

1 year ago

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