Articles tagged “tv”

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Indian travelers are price sensitive, but don't make the mistake of thinking they are not big spenders. They're all about getting bang for their buck.

By incorporating popular media, VisitBritain seems to know what sells in tourism now.

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.