We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.
Nothing like making a little history over a $6 lunch.
The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.
A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.
The phrase "content is king" carries a deeper significance in China than anywhere else in the world and this show illustrates the power of pop culture and content to influence Chinese travelers' decisions.
Everyone comes for the old city, but development restrictions need to be loosened so that the city does not turn into a set that only tourists and film crews love.
As any New Yorker who stumbles over movie and TV tourists will tell you, this will have a very long shelf-life.
If you ever wanted to watch a mashup of "Amazing Race" and "Real Housewives" here's your chance. But considering this is the network that brought you "Apres Ski," the show about bad concierges, we don't expect much.
Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.
When Priceline.com decided to try to reinvigorate the brand, it studied the data: Travelers are taking shorter, more frequent trips, and many are booking them on mobile at the last-minute. Their customers are heading to Rome, Georgia more frequently to that other Rome where Vatican tours are available. The data called for a streamlined site and app emphasizing "deals near me," pay at the hotel, and easier-to-book products.