Articles tagged “tv”

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Trivago and Kayak Split Over Travel Metasearch’s Future

Online Travel

Private Equity Buys Hotel Guest Room Tech Provider Enseo

Private equity firm HIG Capital has taken a majority stake in Enseo, a provider of digital in-room entertainment tech for hotels. Enseo plans to grow through acquisition. The deal is a validation of founder and CEO Vanessa Ogle's bold pivot of the tech vendor.

Private Equity Buys Hotel Guest Room Tech Provider Enseo

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Online Travel

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Hotels

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

Coronavirus

Theme Parks and Resorts Lead the Pack of Coronavirus-Tinged Travel TV Ad Spenders

When Silk Way West Airlines, a cargo airline from Azerbaijan, is the third-leading airline advertiser on U.S. television, you know coronavirus has turned the world upside down. Online travel websites, hotels, airlines, and cruise lines are still largely dark.

Theme Parks and Resorts Lead the Pack of Coronavirus-Tinged Travel TV Ad Spenders

Online Travel

How Travel Brands Are Approaching TV Advertising Now

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

How Travel Brands Are Approaching TV Advertising Now

Online Travel

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Online Travel

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

Online Travel

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure