Articles tagged “hotwire”

Online Travel

Hotwire Ties Run Deep Through Vacasa SPAC Deal

The old boys network is still as strong as can be in online travel and elsewhere. It shows up in several ways, although it was far from a decisive factor, in the pending Vacasa SPAC deal. But those decades-old ties sure didn't hurt, either.

Hotwire Ties Run Deep Through Vacasa SPAC Deal

Online Travel

Hotwire Tries to Hack Its Way Into Gen Z and Millennial Hearts

Hotwire is calling out the online travel industry for its failure to focus on anything but price, price, price. As a discount travel business, that message drips with irony.

Hotwire Tries to Hack Its Way Into Gen Z and Millennial Hearts

Online Travel

HotelTonight and Expedia Offering New Twists on Hidden Hotel Deals

It's so rare to see something new in online travel. Expedia's Add-On Advantage appears to be a new wrinkle, and HotelTonight's Today's Daily Drop is a flash sale variation that disappears within 15 minutes. Both gives hoteliers new ways to target travelers, who may find some good deals in the process.

HotelTonight and Expedia Offering New Twists on Hidden Hotel Deals

Online Travel

Every One of Expedia Group’s 23 Brands, Explained

Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.

Every One of Expedia Group’s 23 Brands, Explained

Online Travel

Why Hotwire Loves It When Airbnb Puts Pressure on Hotels

With Airbnb apparently adversely impacting hotels much more than online travel agencies, Hotwire is poised to make some gains as hotels try to fill rooms. But Hotwire also has to fend off Priceline.com, which is emphasizing Express Deals that basically use the same model as Hotwire.

Why Hotwire Loves It When Airbnb Puts Pressure on Hotels

Media and PR

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

SkiftX

Expedia Acquires European Car-Rental Site Auto Escape Group

The merger and acquisition frenzy in the travel industry continues apace, and Expedia's acquisition of the Auto Escape Group will enhance Expedia's global competition with the Priceline Group.

Expedia Acquires European Car-Rental Site Auto Escape Group

Media and PR

Brands Target LGBT Travelers on YouTube

A little humor and pride goes a long way with the growing demographic of LGBT travelers.

Brands Target LGBT Travelers on YouTube

Media and PR

Hotwire’s New Brand Campaign Celebrates Finding a Great Deal

It'll take more than a brand campaign to revive Hotwire, but Expedia's investment in its mobile product along with increased awareness could help the deal-maker earn back some market share.

Hotwire’s New Brand Campaign Celebrates Finding a Great Deal

Online Travel

Hotwire Hopes Its New Mobile Play Will Make it Relevant Again

Hotwire has fallen on tough times, but don't count it out. Expedia has been putting a lot of offline advertising money into Hotwire, and as it pledged, is focusing on mobile.

Hotwire Hopes Its New Mobile Play Will Make it Relevant Again