Articles tagged “hotels.com”

Tour Operators

Hotels.com’s Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

Selene Brophy | 1 week ago

Hotels.com’s Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands

Online Travel

Interview: Expedia CEO on How Its AI Rollouts Would Be Impossible for Prior Regimes

First-mover advantage from online travel companies in generative AI might not hold up over the long-term. The chessboard may get overturned. Still, getting out there first doesn't hurt.

Dennis Schaal | 3 weeks ago

Interview: Expedia CEO on How Its AI Rollouts Would Be Impossible for Prior Regimes

Online Travel

Expedia Looks to Loyalty Rollout and Vrbo Tech Migration as Next Hills to Climb

Vrbo is one of Expedia Group's core three brands, but the jury is out on whether the vacation rental unit will now recede more into the background as cities recover.

Dennis Schaal | 4 weeks ago

Expedia Looks to Loyalty Rollout and Vrbo Tech Migration as Next Hills to Climb

Online Travel

Expedia Group’s New Loyalty Program Will Have Fans and Critics

In an era of blended travel, meaning tacking on a weekend vacation rental to a business trip in a hotel, Expedia's new loyalty program would be flexible enough to accommodate this sort of trip mashup.

Dennis Schaal | 2 months ago

Expedia Group’s New Loyalty Program Will Have Fans and Critics

Media and PR

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Samantha Shankman, Skift | 3 months ago

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

Online Travel

Expedia’s 3 Core Brands, Explained

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Dennis Schaal | 4 months ago

Expedia’s 3 Core Brands, Explained

Short-Term Rentals

What Expedia Won’t Be Announcing This Week About Vacation Rentals

The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.

Dennis Schaal | 4 months ago

What Expedia Won’t Be Announcing This Week About Vacation Rentals

Online Travel

The Expedia Case For and Against Keeping Orbitz and Travelocity

In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?

Dennis Schaal | 4 months ago

The Expedia Case For and Against Keeping Orbitz and Travelocity

Online Travel

Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022

Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.

Dennis Schaal | 5 months ago

Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022

News Blog

The Complexity Headache That Expedia CEO Peter Kern Inherited in 1 Slide

Ever wonder about the daunting challenge that Expedia Group CEO Peter Kern inherited from predecessors Dara Khosrowshahi and Mark Okertstrom when Kern took the chief executive spot under Barry Diller in 2020? The pandemic notwithstanding, Expedia Group captured its infrastructure issues in one slide as part of an investor presentation at Cowen 50th Anniversary Technology,…

Dennis Schaal | 1 year ago